If you’re running the business, you can’t ignore the Facebook Ads. Facebook Ads is the best advertising medium that is available to businesses right now. As Facebook has got more than one billion people signed up on the platform, there are chances that the customers are making use of Facebook. With the inbound marketing platforms such as Google Search advertisements, you’re getting the right target users to visit the website, as they’re searching out for you. So, when you are doing the outbound marketing, your biggest challenge will be targeting the right customers that may be interested in the product and service you offer.
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Increase Engagement
Engagement is a driver of successful Facebook marketing. And the best way of getting people to engage with your ad content will be promoting your FB posts so people see them in the newsfeeds. Target “Fans & Their Friends” just to start & test it. You will see that it is much better to build your engagement with the people who like you & if possible their friends can see it, “social proof” feature comes in as well as increases your Facebook community size. Most campaigns to increase the engagement will end up getting plenty of page likes as a bonus.
Optimal video ad
You may hear different arguments on how long the Facebook video content can be. Long-form content has become quite popular in the written advertising, however, this is not necessarily the case when it is video. Furthermore, the research found that the optimal length for the Facebook videos is over 1 minute. It is because of the speed at which Facebook moves & because the time-poor users just want to dip in & out of the content before they move on to your next thing that has captured the attention.
Facebook Pixel
Facebook Pixel is the analytics code, which sits on your website pages. Most of these visitors who visit the website can be logged in to Facebook on the same device, so Facebook can track these pages that the user is visiting. And with this Facebook Pixel, you may build custom audiences & custom conversions. You also can get audience insights that show the demographics or interests of people that visit your site.
Do not neglect the testing stage
Important for your Facebook video advertising success is your willingness to test out, experiment as well as try out new and different things. Creativity is important in finding out the right ideas as well as angles that work out but you need to stay analytical throughout. Testing every element of the adverts can help to sharpen them in the best possible way.
Targeting and Trust
Facebook Ads generally help you to target the right customers by using the demographic data & interests. But, to convert strangers into customers, you must develop the right communication. When people show any interest in the products or services, you will run the drip marketing campaign for getting the people to become your customers.
