Marketing

In the world of marketing, knowing your audience is key to making the right impression on potential consumers. However, when you want your brand to appeal to an audience of diverse ages, this task becomes more difficult. The consumer market is essentially made up of 4 generations right now, so if you have a product or service that can be marketed towards all of these groups you need to know how to appeal to them simultaneously.

Advertising On and Offline

One of the larger discrepancies between older and younger demographics is where they consume their media. Individuals who are millennials and Generation Z are very active and comfortable online. They frequent a variety of social media platforms, read the news online, and so much more. On the other hand, baby boomers and Generation X did not grow up with this technology, and many of them never fully adapted to “living” in the digital realm.

If you want to reach multiple age demographics, you need to diversify your advertising platforms. Social media is a growing platform for advertisement and it can be a great tool to reach a younger audience. However, if you are also looking to reach older audiences, you will need to market using more traditional outlets.

This is called omnichannel marketing, and it is the integration and cooperation of various channels used by marketing organizations to interact with consumers. The goal is to create a consistent brand experience across multiple mediums such as physical ones like in-store, and digital ones like websites.

Utilizing Inlfuencers

When we think of influencers today the image of a teenager on TikTok appealing to Gen Z or a youtube celebrity popular among millennials probably come to mind. However, the idea of an “influencer” has actually been around for a long time. Essential an influencer is someone who is famous in some capacity and has the ability to market products and ideas to their audience.

With this in mind, marketers can tap into influencers who appeal to all generations. Finding influencers who are relevant to older generations can be more difficult than younger ones, however, it is definitely possible. Some brands that have a much larger marketing budget, can utilize older famous people popular among older audiences such as Oprah or Jennifer Aniston. However, there are also a lot of micro-influencers on social media platforms who create content specifically for older generations.

This can be a great opportunity to engage with audiences you may not have known existed on social media. For example, there is a lot of content on social media for moms of teenagers or retired grandparents. Marketing agencies and brands that tap into the variety of influencers online can reach different age demographics by just focusing on one or two social media platforms.

Values Driven Advertising

More and more companies are focusing on what their intended audiences value, but this can vary greatly across generations. For example, someone who lives in a retirement community and is part of the baby boomer generation is probably going to value personal relationships and youthfulness. These individuals generally want to see a more positive approach to the world. However, someone who is in college and part of Generation Z is more likely to have a cynical, realist perspective of the world and value this in their content.

The key for brands is to know what values to place within their different forms of advertising. An ad on TikTok should be geared towards the values of Gen Z and Millennials, whereas an ad in a store or on a billboard will need to appeal more to the values of baby boomers and Generation X.

Jenn Walker is a freelance writer, blogger, dog-enthusiast, and avid beach goer operating out of Southern New Jersey.

Launching a successful blog is a task that many want to start: an online business forget to do! It is the first step that you have to plan yes or yes.

Imagine arriving on the opening day of your page with already dozens of subscribers and people outside your “door” waiting to see what you have to propose!

That’s possible. It is not a dream; it is a fact. What you have to do is prepare a launch campaign with intention. Strategy and techniques are critical to being successful.

Are you thinking of creating a blog as an online business?

Do you recognize the importance of throwing correctly?

Do you have visibility problems?

The answers to these questions you will have in this article. A blog launch is almost as important as its creation. We also want to tell you the steps and how we had done it to get two national Radio programs to broadcast our project when it was being born.

What do we achieve with this?

First of all, a lot of visibility at the Bolivian level. Still, in Latin American countries, Radio is a vital channel for reaching large masses of people.

Second, give greater credibility to the project and us as its authors. If a traditional medium spreads it, they believe in it and consider that it may interest and benefit the population. It is a journalistic duty that they have to be transparent and always tell the truth.

Third, don’t spend a dollar to publicize your project. Take advantage of the credibility of these traditional channels, such as Radio, to spread your Blog.

Goals with launching a successful blog

The launch of the Blog we knew was a fundamental part of the project and the first piece to make ourselves known. We understood that “there is only one launch” (although there are people who relaunch their Blog). For us, the first impression is what counts.

It is the same as when you meet a person for the first time; the first impression they give you is what you will remember without having talked to them.

It is the same as when you meet a person for the first time; the first impression they give you is what you will remember without having talked to them. (Launch of a blog) CLICK TO TWEET

The first image that your future readers and clients make will be precious since changing it will be tough.

To leave a mark from the beginning and for the launch to catapult our Blog, we set these objectives:

A first impression that falls in love

Exceed 1000 visits in the first week of the Blog’s life since its launch

That the visits have a permanence in the Blog of at least 2 minutes

Strategy we follow

To define the strategy, we analyze the location of our target audience.

Who is our audience?

In our case, they are young couples (between 21-35 years old) who want to undertake together to live traveling.

We also rely heavily on our behavior. We knew that our audience gets coupled like us, unhappy lovers, travelers, and entrepreneurs; we also added the context.

Most of these people live on social media, specifically Facebook and Instagram.

Goals of Implementation of Lean Project Management – If you strive to ensure that any projects in your company are complete as quickly as possible, without errors and alterations. Do you want the projects being implemented to stay within the budget and bring at least 5 rubles for each ruble invested? Do you want your company to have a team of lean projects management professionals capable of implementing any project from idea to result with maximum return on investment. Then pay attention to the Lean Project Management ( ( of Lean Rroject Management) technology and flexible project management the Agile .

What is Agile Lean Project Management?

Everyone knows the methods of classical project management: network schedule, critical chain method, Gantt diagram, “drum-buffer-rope”, etc. But as practice shows, more than 50% of such projects are implemented with a shift in terms, an increase in the budget. A lot of errors, imperfections, alterations and the conclusion of a “raw” product that requires a lot of improvements. Lean project Often, the result is simply a failure of a “brilliant” project with “holes” playing and a lot of explanations. To the management and the customer, supposedly it should be so and someone else is to blame, but not us !!!

Why it happens? Classical methods are based on project plan management. Employees spend a lot of time drawing up a detailed plan with deadlines for completing each stage. Responsible persons and co-executors. And as soon as the plan drawn up, adjustments begin, the number of meetings grows geometrically, new dates are designate. New stages appear, budgets are revise, employees leave after hours and still do not have time.

Agile tools, in contrast, are amie at managing change during the course of the project. They allow you to flexibly rebuild plans and the course of the project to meet changing requirements and scope of work. Implementation of a project is a team work, people are not robots, someone works faster, and someone works slower, but this does not mean that someone who works slowly works badly. The main thing is the overall speed of the project team’s work and the ability to flexibly rebuild under changes! The international community has enshrined these principles in the Agile Manifesto .

Agile lets you rethink & remove 2 key human issues that stop any work

1. Performer’s syndrome – when a deadline set for the delivery of a work, the performer will always adhere to this deadline. And even if this work can done faster, he will subconsciously “stretch” it.
2. Student Syndrome – the completion of work is usually postpone until the last days before delivery.

Content marketing is a great way to become successful on the internet. But many beginners don’t know where to start. In this article, we would like to introduce you to the world of content marketing.

Introduction to content marketing

It is about creating and distributing relevant and useful content to attract and retain potential customers in the long term. It can come in many different forms.

It is important to create content that really interests the customer and, on top of that, the content produced should only be published on channels that are actually relevant to the topic. There is no right or wrong.  As long as you know what your customers want and need, you can start.

The basics: target group, positioning and content

When you start with content marketing, it is important to first think about your target group. Who do you want to see and consume your content? What age group, gender and social class belong to your target group?

Then you need to think about how you want to position yourself. Where do you see yourself in the market? What niche do you want to serve? And what USP (Unique Selling Point) do you have over your competitors?

Finally, you need to produce the right content for your target group. For example, if you were to do content marketing for an electrical recycling company that focuses on WEEE Registration, it would not make sense to publish content from online marketing there.

Success factors for your content marketing

Content marketing is an important success factor for every company. However, to be successful, you should consider a few points.

1. content is king – make sure your content adds value and is interesting.

2. the look of your website and content is also important – an appealing design and well-structured content makes it easier for readers to find their way around and keeps them on the page longer.

3. spread your content – use social media to spread your content and rely on search engine optimisation (SEO) to drive more traffic to your website.

4. measure and analyse results – regularly look at what content is working well and where there is room for improvement.

How to measure the success of content marketing measures?

Content marketing measures are successful, if they address the right target group and provide relevant content that offers added value. In order to measure the success of measures, companies must first determine which goals they are pursuing with their measures.

This can be, for example, the increase of website traffic or the generation of leads. Once they have defined these goals, companies can use various key figures to measure the success of their  measures. These include, for example, the number of website visitors generated by the content and the number of leads gained through the content.

One of the more popular ways to speculate on the future value of a digital asset is through a crypto option. A crypto option is a contract that gives the buyer the right to buy or sell a digital asset at a specified price at a predetermined date. The risk in this type of trading is limited to the premium paid on the option. However, as the prices of a digital asset fluctuate, the value of the options may change significantly.

Several types of crypto derivatives are available. There are both short-term and long-term options. Some of these include call options, put options, and futures. All of these are designed to help traders profit by reducing their overall risk.

Crypto option market making is a growing trend among decentralized bitcoin exchanges. Market makers are responsible for maintaining the liquidity of an exchange. This means they are contractually obligated to keep a healthy level of liquidity in the market. They also reduce the risk associated with a volatile market by limiting slippage.

In order to make money with a crypto option, the buyer must own the underlying asset. Once the buyer owns the asset, they can sell the option for a profit. If the underlying asset drops, the buyer loses the profit. As a result, it is important to ensure that the underlying asset is traded on an exchange with high liquidity.

Crypto Option Market Making

Another way to generate a profit is to use a covered call. A cover call is a strategy that works when the market moves sideways. It requires a buyer to own the underlying asset and then sell an out-of-the-money (OTM) call Option. Depending on the price of the underlying asset, the price of the OTM call Option can be higher or lower than the original purchase price. When the price of the underlying asset is above the original purchase price, the investor can receive a premium on the option. On the other hand, when the price of the underlying asset is below the original purchase price, the seller loses the premium.

The opposite of a cover call is a married put. It is similar to a protective put, except that the seller owns the underlying asset. However, unlike a protective put, a married put does not earn a profit if the underlying asset falls below its strike price. Instead, the married put makes a profit if the underlying asset rises above its strike price.

Traders can also gain a profit using a long option. This is a type of crypto option that enables the investor to hold the digital asset for a certain amount of time. While the risks are minimal, the potential for profit is substantial.

Using a crypto option to limit the risks of holding a digital asset is particularly useful in a bear market. For example, the recent dour mood in the financial markets is believed to have contributed to the drop in the price of cryptocurrencies like bitcoin.

Real Estate Email Marketing Tips

When you want to buy groceries, it’s often a quick decision. You just need to head to Walmart or Target. But the same cannot be done while buying or selling property. Houses are high-ticket products that require a lot of consideration before making a decision. This means real estate marketers need to spend lots of time over customers to gain their trust. They can’t straight jump to the sales or try to convince buyers into making a decision.

Many businesses use MIS Webmails, such as schools and colleges. Function of MIS webmail is to provide students with classed, lectures and notes.

As a realtor, you can count on email to communicate with prospects, given its personalized, consistent, and trustworthy appeal. Since the sales cycles are longer with high stakes, using an ESP like Salesforce is a must. Today, I will share my top five tips with examples on leveraging Salesforce email templates and all its automation-backed data implementation capabilities for curating impressive real estate email marketing messages. Let’s begin.

#1 Personalize The Property Listings For Various Subscriber Segments

Capture extensive information about your leads through 360-degree integration with different channels/platforms and use it to identify similarities and segment your email list accordingly. Create separate lists by dividing the categories into different criteria such as those looking for family home v/s retirement home, suburban homes v/s urban homes.

This will make it much easier to market specifically toward client preferences. You might also create separate lists according to when the subscriber clicked an email link. Usually, 30 and 90 days increments work. Personalizing messages for separate lists will help you to write appropriate emails to retain and attract new clients.

#2 Make Use Of Modular Options In Promotional Emails For Properties

Potential buyers always want to know how much a property is worth buying. Always try to integrate some modular and additional options in your Salesforce templates to make your subscribers feel that they are in control of the value they can get out of it. Modular options such as additional carpets, chandeliers, water fountains work like a charm since every piece of property is connected to personal aspirations.

Generally, I always advise fellow marketers to use a single CTA button, and if required using multiple of them all should point at one destination. But here, you should specifically use unique URLs to gauge subscribers’ interests and adapt to their preferences like in the below example:

#3 Include Real Estate Industry Insights In Your Engagement Emails

Help your subscribers and clients to stay in the know about the latest trends in the real estate field with regular newsletter digests. You should include some interviews with the experts, provide the news or share popular blog posts in a personalized email, as a part of your expertise as a realtor. One way to share your neighborhood insights is to release neighborhood guides every week in the area.

Email marketing is also a wonderful medium for sharing longer stories, so take advantage of it and share how you have made a past client’s new home dreams come true or sold a client’s home in record time.

#4 Educate Your Customers On How You Handle The Process

Property buying can be a stressful experience, especially for first-time buyers. It can take up to a few months for buyers to find a home, and many start looking on their own before contacting any real estate agent. By using emails, you can educate your buyers about the home buying process and position yourself as a trustworthy source of information. When they are unsuccessful in finding a home on their own, they are more likely to get in touch with you.

Take the edge off your client’s fears from day one by telling them what to expect from you and how you handle the whole process. Tell them that you can make it easy for them to sell or to buy property. Make your subscribers aware of your excellent customer service, that you are always easily reachable to deal with any issues that may arise. On missing a call, you respond as soon as possible, even if they are not leaving any voice message. Educate them with your team by introducing them to the photographs, names, and work assigned to them so that your clients can easily come in contact with the required assistance.

#5 Incentivize Using Your Real Estate Platform And Keep Emails In Loop

Making it profitable to use your platform is one of the easiest ways to attract customers without spending big bucks on outreach. You can come up with incentive offers for your leads and divide the process into different phases. Communicate the details over emails as it will help build a strong rapport and increase your odds of conversion. Even if those benefits aren’t instantly tangible, they are likely to prefer you over other real estate platforms with similar deals.

A good example for Real Estate Email Marketing Tips is doing so is offering cascading discounts where the recipient can avail a cash discount if they choose to make a purchase from you. This way, you don’t need to invest any money upfront while being able to plan the finances of the respective transaction well in advance.

Bottom Line

Real estate email marketing is all about running calibrated campaigns to engage the clients to catalyze progress in the slow-moving sales funnel. So, as a real estate marketer, focus on being the value generator, and things will definitely fall into the right places. Hope this article helps you use the powerful automation workflows and Salesforce templates for dominating the real estate scene in 2023.

Author Bio:

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

The Windy City is one of great industries and innovations in American history. It is home to a number of top executives, tourist culture, and has a great reputation for food and music. On top of that, its proximity to the water makes it a hub for all kinds of culture and industry. It’s a rich market for businesses wanting to advertise their products on Chicago billboards, street signs, and more. But it can be tough to break into, especially if your business doesn’t have a local presence. If it does, the job ahead may be much easier than it would be for businesses outside of the city. Still, the advertising market in Chicago is one of the best in the world, so check out these six tips for tackling the advertising scene in one of the midwest’s most famous cities.

Food

Chicago is a huge food city, and any advertisement for local food establishments is bound to have some kind of impact on locals and commuters alike. These advertisements can be effectively placed on subway cars, buses, street signs, and on billboards to promote a new restaurant or sale being held at an existing one. Food is one of the best ways to get customers in the door, and it may be a good idea to collaborate with local food vendors for company events that you can advertise and draw more clients in.

Marine Industries

Chicago also has robust shipping and water side industries due to its proximity to Lake Michigan. Industries related to marine based businesses are also bound to do well with advertising in Chicago. For these kinds of businesses, cities like Chicago are great hubs for drumming up direct business sales from the industry itself. Consider advertising near these locations if your company has applicable industry experience or products.

Target Executives and Business Leaders

Chicago is a great place to target advertising campaigns towards executives and high level business owners. The Windy City is home to multitudes of office buildings and corporate level entities that companies can sell their higher end products and services to. These are great to put in eyesight for commuting workers going to and from their downtown offices. This is another great way to take advantage of transit advertising as well.

Sports Fans

If any city is a sports city, it’s Chicago. Placing advertisements at stadiums and arenas is a great way to target a large number of people at one time, and a wide variety of businesses could have success targeting this audience. Especially for food and drink companies, advertising at stadiums could lead to larger future partnerships with venues and places that host large crowds for events.

Partner With Local Businesses

With any local community, it’s best to try and collaborate with local businesses to get your foot in the door of their advertising community. Partnering with local restaurants and event spaces can get you in the door to gaining a wider audience in any city. It would be smart to explore the possibilities of potential collaborations within your industry and start networking to make connections. You never know what opportunities may come up.

Research Your Target Audience

Whoever you are trying to reach and whatever community you are trying to break into, make sure you do research on your target audience to understand them on a deeper level. Young audiences, for example, move through the world in different ways than generations older than them do. The way they consume media is different and the things they are gravitated towards in an advertisement are different.

Market research can illuminate what kinds of ads younger audiences are more likely to click on and what kinds of content they respond to the most. This will make the job of reaching your target audience a lot easier and make it less of a mystery in the future when your ads don’t go as far as you wanted them to.

Conclusion

Breaking into any city’s advertising circle takes time, effort, and networking. In general, make sure you know what the city is known for and what kinds of products or services would do well in that community. In Chicago, you have a bustling city life of busy executives mixed with waterfront industries along the lake and a huge culture for food and nightlife. All of these things are prime opportunities for businesses to market toward, it just takes some detailed market research to understand what different audiences will respond to in different communities.

Cryptocurrency is gradually but definitely making its way into the mainstream online sports betting arena in South Africa. Although it is not as widely accepted as credit or debit cards and cash, sports bookmakers are increasingly considering crypto as a viable payment option. Keep reading on as we throw some light on this concept.

How is Cryptocurrency Changing the Sports Betting Landscape

You see, cryptocurrency is revolutionising the sports betting landscape by allowing bettors to place bets and get payouts on several sports betting South Africa websites. Having cryptocurrency in the picture there is no need for any third party to manage or hold funds.

This system enables faster and more secure transactions. Apart from this, cryptocurrency also offers secrecy to bettors. It is a great initiative for bettors who are uncomfortable disclosing their identity on online sports betting platforms.

Top Five Ways to Use Cryptocurrency in Sports Betting

How can you use cryptocurrency in sports betting? Here are the top five ways to do it:

• You can contact a cryptocurrency exchange.
• You can also use a cryptocurrency sportsbook.
• Going for DApp – A Decentralised Application is also a great way to use cryptocurrency in sports betting.
• You can also go for a peer-to-peer sports betting platform.
• Experts also recommend using a smart contract in this process.

The Scope of Cryptocurrency Sports Betting

Experts believe that the future of cryptocurrency sports betting is very bright. As per reports, the nation’s online betting market is expected to grow by 25% per annum for the next five years. This boom is also due to a rise in smartphone usage in South Africa.

With the introduction of blockchain technology, many different platforms now allow bettors to bet on various online sports activities using cryptocurrencies. The process is much more efficient and secure than traditional methods.

Besides this, cryptocurrency sports betting is also very convenient and easy to understand. Bettors can place their bets from any part of the world at their convenience. It makes cryptocurrency a perfect betting option for people who want to bet on their favourite teams but cannot physically meet the bookmaker.

Another benefit of going for cryptocurrency sports betting is that it is free from scams and phishing. All the transactions are done through blockchain technology. There is zero risk of identity theft or fraud in it. It makes it a perfectly safe zone for beginners and first-timers.

Considering all these things, experts predict that the future of cryptocurrency sports betting will be very good in South Africa in the coming times. They also believe that this culture will continue to grow exponentially once more and more bettors discover it.

Summing Up

Cryptocurrency online sports betting industry in South Africa is on a boom at this moment. The best part is that you can place your betting from anywhere and at any time. All you will need is an internet connection and a smartphone.

Lastly, cryptocurrency payments are also very fast. They usually have a low or no fee at all. Consider connecting with a market expert to understand how you can use cryptocurrency for online betting in South Africa.