Marketing

You can’t go anywhere in 2021 without hearing about cryptocurrency. It’s in the news and on the tip of seemingly everybody’s tongue. You probably have at least a passing knowledge of what Bitcoin is and how it works, but the world of cryptocurrency goes way beyond that.

Like any type of investing market, the world of cryptocurrency includes many types of assets, asset classes, and strategies. The more you know about all the relevant aspects of the market, the better poised you will be to make money.

To help you better understand one of the strategies used by crypto traders on platforms like Bitcoin Evolution, we will take a look at one of them here: cryptocurrency arbitrage. We will explain what it is, the different types, how to use it to profit, and the risks associated with it. Please note, though, this is not investment advice nor do we offer investment advising here. We simply explain one strategy traders use. Here is a quick guide to cryptocurrency arbitrage.

Definition

In truly efficient markets, the price of an asset is the same across all markets and exchanges at all times. The price of precious metals such as silver and gold, for example, always reflects the true value of the asset and is uniform across exchanges. This makes these efficient markets.

In the world of cryptocurrency, there are many different exchanges and a high level of volatility, so information about a cryptocurrency can swing the price of an asset quickly. Because information travels at different speeds, some cryptocurrency exchanges might reflect this information sooner than others. This makes the market “inefficient.”

Cryptocurrency arbitrage is all about exploiting this market inefficiency for profit. Traders can buy crypto at a lower price on one exchange and sell it for a profit on another exchange where the price is higher. We will go into more detail on how it works below but if you really want to dive in deep,  Cove Markets’ cryptocurrency arbitrage guide goes into even more depth on this topic.

How it Works

In 2021, there are around 500 different cryptocurrency exchanges. There are big, well-known exchanges such as Coinbase, Kraken, BitMEX, Gemini, and Binance (just to name a few) as well as hundreds of smaller ones. These exchanges all have different levels of transparency, trade volume, and market makers. That means that the price of cryptocurrencies on one exchange may often lag behind on another exchange.

To provide a simple and easy-to-understand example, let’s say you are monitoring “Crypto X” on Coinbase. To do this, you can look at the order book which is often displayed as a candlestick chart. At any given time, you may see that the price of Crypto X is $100 on Coinbase but on Kraken, it is currently trading for $102. You then buy as much Crypto X on Coinbase as you can and sell it as quickly as you can on Kraken. That is cryptocurrency arbitrage in a nutshell.

Different Types of Cryptocurrency Arbitrage

All cryptocurrency arbitrage is not created the same though. There are two general types of arbitrage, simple and triangular. The simple version is the one explained above. An asset is priced slightly lower in one place than another and you buy it on exchange A and sell it on exchange B.

In simple arbitrage, the profit margins are generally quite small and in order to make a large profit. You need to purchase and sell at high volumes. In the example above, if you arbitrage 10 shares, you’ll only make $12. If you can do 100 or 1,000 shares though, now you’re making some real (and real fast) profit.

Triangular arbitrage is much more complicated and harder to find but also can allow you to gain large profits. It usually takes a specialized algorithm to find these opportunities. This type of arbitrage involves taking advantage of the difference in the conversion rate between assets on different exchanges.

Here’s an example of how triangular arbitrage: Using Crypto A. You purchase Crypto B on one exchange. Then, you buy Crypto C with Crypto B, usually on another exchange. Finally, you convert Crypto C back into Crypto A (either on the first exchange or a third exchange) and because of the difference in rates, you have your profits. This strategy is generally for the more experienced, tech-savvy trader.

Risks

The beauty of cryptocurrency arbitrage is that it is a time-tested strategy that has worked for a very long time across all types of inefficient markets. It is good for traders because it allows for quick profits. It’s good for the market as a whole because when traders exploit market inefficiencies, prices are brought closer together and the market comes closer to true efficiency.

Yet, arbitrage is not a fool-proof strategy that will always net a profit. There are plenty of risks that accompany this strategy as well. The crypto market is incredibly volatile and the prices move at an extreme pace. If you don’t time the trades perfectly, you could lose out. If the price jumps on the buying end or the price slips on the selling end, you can find yourself out of luck.

Another risk with cryptocurrency arbitrage is that trading volume differs on different exchanges. You can see your arbitrage opportunity and buy on one exchange but, when you try to sell it on the other exchange, you may find that the trading volume isn’t high enough and even though you have crypto to sell, there aren’t enough buyers. This can make you miss your arbitrage window.

The last thing you need to take into consideration is the trading fees on each exchange. These fees can differ greatly and if you don’t take them into account during the overall arbitrage process. These fees can wipe out the profit margin you think you had.

Conclusion

This is a quick strategy guide to cryptocurrency arbitrage. It is a great trading strategy to turn quick profits in an inefficient, volatile market like the crypto market. But beware–it isn’t always a guaranteed win. If it sounds like something you’re interested in, though, you should definitely learn more.

Introduction

With more than 400 million users in total and climbing, Instagram is still on the rise. The photography social network par excellence is, then, the ideal place for our business to be present, but how can we take advantage of all its visual potential to create the best ads on Instagram?

The figures speak for themselves: of those more than 400 million users, 100 million have registered on the network in the last year. And in Spain, Instagram has reached a total of 8 million active users. Approximately 80 million photos and videos are uploaded to this platform every day. It gives vertigo, right? Not in vain have we talked about how useful Instagram is for companies because a good strategy for this network can significantly benefit our business.

We must take into account not only the figures but what they imply. On Instagram, the number of users is high, length of stay, and participation level. Instagram users quickly follow the profiles of those brands that interest them because, with a photo, they can inform them more impressively than with a text. That’s how we are; after all, we all like the visual, the direct; we like seeing more than reading. All this makes Instagram an ideal network for our business. That is why advertisements on Instagram can be very useful and beneficial, especially now that Instagram is still a “newborn” network. CPC costs are meager, so we would get a lot by investing little.

Connect your Instagram account to Facebook

This step is vital because you will not make an advertisement on Instagram if you do not first link your account to your Facebook Fan Page. So yes, you need a Fan Page of your business for all this to be of any use. You will not be able to make ads on Instagram without a Fan Page, in the same way that if it has a name and a logo that does not match the name and logo of your Instagram account, this will get reflected in the ad.

To do this, on your Facebook Fan Page, go to the settings. There you will see a section called “Instagram Ads” or “Instagram Ads.”

You will have to click on “add an account,” and you can both link your existing account and create a new one.

Don’t forget to check that you can access Instagram Ads from the Facebook Power Editor. Only then will you be able to know if you have activated advertising on Instagram. Enter Facebook Ads and select the Power Editor. When the data get downloaded, click on “create a campaign,” give it a name, and decide its type. Keep in mind that you must choose a kind of campaign that is compatible with Instagram ads. You can also determine if you want to create an ad set or create a new one. Of course, if you want your ad to appear on Instagram, you must have the Instagram location option checked.

4 Reasons to Consider Blockchain in Your Business – Since the invention of bitcoin in 2009, a lot has come to light about blockchain. This is the technology behind it and the many cryptocurrencies in the market today. Technology experts evaluated blockchain and realized its power and possible uses in other areas, including streamlining business processes. Today, statistics show that 80% of the top 100 companies already use blockchain in their operations.

Blockchain technology has become a worthy alternative to traditional techs and a way to enhance the features and capacity of the older technologies. However, some are still fumbling over the idea and can’t decide if the technology can work in their businesses. If you’re among the latter category, this article discusses five reasons and uses cases of blockchain at the business level.

Understanding blockchain technology

Blockchain is a digital ledger where transactions are recorded and distributed on a peer-to-peer network on the chain. The technology electronically stores transactional information of various kinds without any involvement of a third party. Once recorded, these transactions are impossible to hack, alter, or manipulate the system.

Businesses can use enterprise blockchain to streamline workflows and other business processes, including handling international payments or tracking products in the supply chain. One example is PixelPlex enterprise blockchain which can help you build a market-specific decentralized app for your business.

Ultimately, a reputable developer can help evaluate your business to see the best way to utilize the technology and gain the various benefits it offers, including:

• Enhanced security due to high-level end -to end encryption preventing unauthorized access
• Higher transparency as all participants see the same transaction information
• Greater traceability
• High transaction speed and efficiency
• Automation

Here are reasons you should consider applying blockchain technology in your business.

Preventing payment scams

One of the most common ways businesses lose money is in payment scams and chargeback fraud. Customers and vendors can purport to pay for goods or services only to reverse or stop payments once they receive the goods. Such scams can bring significant losses.

This is a risk you can successfully avert with blockchain technology. This works through the following blockchain features:

• Smart contracts: These self-executing contracts create a sort of an escrow system that ensures both parties fulfill their roles before payment is effected. If one party fails, the transaction can’t go through.
• Immutability: The tamper-proof transaction ledger ensures that no one manipulates records once recorded on the blockchain.
• Transparency: The transaction is visible to all participants, leaving no room for tampering behind the scenes.
• Decentralization: Blockchain has no single point of failure that can be manipulated to give any participant an upper hand over the other.
• No third parties are involved.

While using blockchain in your business may not stop every scam, it can help you avoid payment scams at a higher level than any other technology.

Streamlined supply chain processes

Supply chain management presents many challenges due to lack of transparency, poor coordination between departments, service redundancy, and lack of reliability. However, blockchain provides better tracking through traceability, eliminating most supply chain hurdles.

In addition, the technology gives greater transparency through the ability to verify goods at any stage across the supply chain to ensure there are no issues such as fraud or interference. The technology can also be used in the hazardous material management system to monitor and manage movement and minimize risks. This happens due to the following:

• Allowing anyone to verify the authenticity and product status in the supply chain.
• The records are in a decentralized ledger containing a transaction history, including owner, time, and dates.
• Every transaction is recorded into the block, leaving no room for human error, such as forgetting to record a significant occurrence.

Eliminating third parties

Regarding the legacy systems, you must go through a vendor to complete your transactions. It could be in payments,  document management, or other processes in your business. But, blockchain is a peer-to-peer network, meaning the transaction is only between the participants. This system improves transaction speed and is more cost-effective as you eliminate the costs and time used when you involve with intermediaries.

For instance, if your business is in the U.S, you can quickly affect or receive payment from someone in Asia without going through the bank or incurring currency fees. You eliminate third parties such as banks, lawyers, or realtors in real estate transactions. You’ll save your business from high transaction fees and time.

Having a competitive edge

Blockchain technology can give you a leg over your competitors for the reasons above and many others not discussed herein. But one of the common ways it gives you an edge is by allowing you to give your customers and vendors more options. Apart from quick and safer transactions, your business becomes more transparent, building more trust.

Customers who are aware of the technology may feel safer transacting with your business than those not using blockchain. The business landscape has become quite competitive, and anything that can help you gain the trust of a larger market share should be worth considering. Before other businesses within your niche join in the technology, your business will have adopted, overcome implementation challenges, if any, and benefited from it.

Takeaway

Blockchain technology is still growing, and even if you feel you can’t adopt it in your business right now, it’s worth learning and familiarizing yourself with. Otherwise, you may miss on the benefits of this innovative tech as your competitors leave you far behind.

Marketing strategies are the holy grail for most companies. With a diverse pool of marketing tactics, methods, and platforms to use these days, it could be challenging to choose which ones would result in a faster Return of Investment (ROI). And if you’ve selected to leverage outbound marketing more than inbound, you’ll need to choose the best approaches for your business.

With outbound marketing, you get to take the first step towards your customers. There is no specific targeting or personalization required with such strategies, as long as you get your brand and message exposed to as many potential customers as you can. Surprisingly so, when done right, these outbound marketing strategies convert to sales and revenues and exceed the forecasted ROI.

To get you started, consider applying the following outbound marketing tactics:

1. Cold-Calling

As long as the telephone has existed, cold calling has been practiced ever since. Some businesses may have thought this tactic has reached its endpoint, but the truth is, this old but gold method is still effective now. Representatives of companies use this technique to introduce themselves to prospective customers. In an unsolicited phone call, you have no way of knowing how the other end of the line will react.

This strategy requires careful execution as it can be specifically applicable depending on your business and industry. But when done right, this allows you to acquire leads, prospects, and even closed deals. Companies using this outbound marketing approach should invest in technology and phone systems that are convenient and timely, like the Power Dialer. Sales reps and cold callers can now contact their list of leads anytime, anywhere, with various functions and support.

Here are some more benefits of cold calling:

• Sales Pitch Mastery

The fact is cold calling is an excellent way for new sales reps to practice their calling techniques and approaches. Sales pitches can be mastered and modified through multiple calls made every day. Having real-time feedback from prospective clients can also help you adjust your pitch once you’ve had a few conversations.

• Consistency

Whenever you execute cold calling, you should use a script that has been tried and tested and promotes your product effectively. This allows you to stay consistent with your company’s standards. Similarly, other people would feel that your brand is consistent through uniform information and expertise shared with them.

• Measurable

The effectiveness of cold calling can be immediately measured. It is possible to view the number of calls your salespeople make and the number of prospects they speak with through outbound sales software. At times when the number on their list can’t be reached, your team can utilize ringless voicemail software so they can create and send voicemails in an instant.

This also allows you to track how many voicemails or calls you’ve made. You can measure the number of appointments you’ve booked. Moreover, calls can be recorded and played back for quality control and improvements.

2. Direct Mail

Some businesses may wonder if direct mail marketing is still a great way to generate leads in today’s digital age, and most of them still believe so. Direct mail still holds the power to connect to your customers straightforwardly. This is particularly effective if you have fewer targeted individuals. You can do a follow-up by using the direct mail strategy.

Marketing teams research potential markets by segmenting them based on demographics, psychographics, behaviors, and geographic locations. By doing so, you can precisely get to know more about your target market, as they’re the ones who are likely to purchase your products. Your sales are almost guaranteed when you target a group with a higher likelihood of buying.

Setting realistic goals and conducting tests allows your team to determine the best course of action for your customer base. When implementing the right direct mail strategy, it’s crucial to decide who your possible consumers are and make sure that they still read their mail letters.

3. Tradeshows

Organizations use tradeshows to meet prospective clients, convert prospects, or retain existing customers. There are many ways to implement this marketing strategy. Either your company hosts an event, participates in one, or collaborates with others.

However, when conducting tradeshows, it’s essential that your team markets and advertises the event very well early on. And since this strategy is being used as your outbound marketing, you need to be sure to relatively expose the event to all of your possible target audiences. Outbound marketing usually targets a broader audience, requiring heftier costs initially.

But this usually pays off, considering how much the converted sales will be at the end of the event. And even if some sales weren’t closed, this kind of outbound marketing still works for you because more people have noticed and distinguished your brand now. Hence, allowing you to hit two birds with one stone.

4. Printed Ads

Considering the emergence of digital marketing, you might think that the printed ads strategy is no longer relevant. Print ads are still highly effective for smaller businesses with a local presence. You shouldn’t have to spend too much money on these ads, and if you target only those in your community, it’s a great way to promote your local business. Imagine handing out pamphlets in your local neighborhood to broadcast about the schedule of your business launching, these people living within the proximity will most likely be intrigued and informed about it.

Digital advertising is on the rise because the internet makes it affordable for businesses to promote their products and services. To be successful, online marketing needs to be complemented by print advertising. In this day and age, many people still read printed ads in newspapers, magazines, and other mediums.

Here are some more reasons why your business shouldn’t disregard marketing through printed ads:

• Demographic Targeting

The demographics of a small business’s loyal customer base are broken down by success. To target the demographic base of their customers, business operators place printed ads in publications read by the target audience after learning their primary demographics.

For instance, health-conscious people may have subscribed to a wellness magazine considered a top authority and expert in the industry and subject matter. You can advertise your wellness products in this magazine as the readers will likely view your advertisement. Consequently, advertisements printed in magazines or other paper formats still hold power.

• Neural Experience

Print advertising strengthens the reader’s reward-driven neural activity, so they feel good about themselves after reading it. Printed ads come with a compelling call-to-action method that evokes the customer’s interest and curiosity—creating a need and satisfying that are all possible thanks to the dopamine secreted in the brain during a person’s neural experience when reading prints.

• Builds Trust

Unfortunately, some online marketing campaigns are perceived as misleading by some viewers. Due to fake news and unreliable sources, some people hesitate to believe what they see online. On the contrary, printed ads don’t have the same perception. Print remains the most reliable marketing source up to date.

There are no pop-up ads that promote unwanted products and services in print advertising. When you place your print ads in a reliable and credible magazine or newspaper company, your customers can give you the same trust. This allows you to get on their good side.

5. Email Marketing

Email blasts are still effective now. Despite social media’s dominance, email usage is still growing. Emails can be created and sent quickly with the correct email marketing capabilities. There are many kinds of content that you can incorporate into your email blast. You can even use images in your email marketing campaign.

It could be discounts, high-quality information, sale announcements, and so on. When you include an offer for something free in the marketing email, you have a much better chance of grabbing the recipient’s attention.

You can reach your target audience with a strong email marketing strategy and increase sales at affordable prices by connecting with them in a personalized way. With email marketing tools, businesses can reach customers more effectively than ever before, just as other platforms and media have changed. These are some reasons why you need to engage in email marketing:

• Most People Use Emails

Emails have become one of the staple communication platforms for people worldwide. People have spent more and more time communicating via email as the years have passed. It has become a habit to reply to emails in some way. Whether replying, forwarding, clicking through to another embedded link, deleting, buying something, or signing up. So, today’s the time to incorporate email marketing into your outbound marketing strategy.

• Targeted Messaging

In terms of lead nurturing or sometimes called lead marketing, it’s without a doubt that email marketing is effective in this way. There are varying stages in the buying cycle for your potential customers. While some customers are in their comparing stage, some are on the verge of buying your products, so creating email content to specific individuals depending on their stages will allow you to increase converted sales eventually.

• Affordable Marketing

By using and maintaining your list correctly, along with your email marketing, you can reduce your overall cost and improve your ROI. Personalized emails will increase engagement and conversion rates while simultaneously decreasing email costs. With the advancement of technology, email software allows you to pay a minimal amount and get to email a lot of your target audience in a few seconds.

6. Video Advertisements

There are expert predictions on the future of video marketing for many businesses. Video advertisements are also an effective outbound marketing strategy to help your business. Your marketing videos will amaze your audience if you put some planning and creativity into them.

With the high percentage of people using their gadgets like laptops, tablets, and smartphones every day, chances are they watch a lot of digital videos online. For this reason, advertising in digital video is the future because it allows advertisers to connect with audiences in formats they prefer. Here are some aspects of why digital video ads are a must for your marketing strategy:

• High Engagement

Movement and sound are two things that catch users’ attention in video ads. They both contribute to conveying a compelling message, thus resulting in better engagement.

• Easy To Share

Many users post, share, and comment on video content, aside from texts and photos, on social media platforms. They also share them with many of their friends on other social networking sites. Video ads are foreseen as exciting and engaging as long as you make them as relevant as possible. People will definitely watch and share them if they’re creative, unique, and appealing to watch.

7. Radio Ads

The power of radio lies in its audio-based nature. When executed professionally and flawlessly, listeners can relate to the advertiser’s message. Radio ads are economical, targetable, easy to track, and highly effective if done correctly. Business owners and entrepreneurs can benefit from using the radio for advertising campaigns for the following reasons:

• Cost-Friendly

Cable television advertising is more expensive but has a similar reach to radio advertising. Most car drivers in many countries still listen to radio stations while driving to and from work or getting stuck in traffic. Radio advertising relies on repetition, and the low cost enables you to run multiple ads, resulting in better results.

• Fast And Easy To Make

By utilizing the services of a radio station to produce your ad, you can create a radio ad quickly and easily. It’s very convenient to develop, requiring fewer tools and props than creating TV ads.

• Targets Listeners

Radio stations are constantly studying listener profiles to determine which demographics listen to their shows and advertisements. There is a peak advertising time during the morning commute or even during the after-work hours. Depending on where you are located, you might even be able to use the lamentable rush hour to your advantage as more people tune in for more extended periods.

Conclusion

While many businesses are focusing on inbound marketing strategies, the different outbound marketing strategies mentioned above have proven how similarly effective they are in leveraging your business’ ROI. Utilizing all of them together is a surefire way to increase your leads and close more deals. Hopefully, you can apply some if not all of the tactics listed in this article.

Creating a company is a dream of many and something that can be done with the right kind of planning and forethought. So, if you are thinking of taking the plunge and becoming a business owner yourself, there are certain things that you are going to have to ask yourself and think through before you will ever find success in business.

What Is Your Product?

The very first question you should be asking yourself as a prospective business owner is this: what is my product? Without a product your business cannot exist, which means you need to know exactly what you are selling and why before you can even think about establishing your company.

Unique Selling Point. One of the most important points you should be considering when identifying your product is what makes it unique. Your unique selling point, or USP, is the thing that makes your product worth buying, and without one, there is no reason to expect customers to want to interact with your company over any others.

What Is Your Target Audience?

Now that you know what your product is and what makes it unique, you can consider who exactly your target audience should be for such a product. Your target market is an incredibly important consideration when it comes to how you are going to market your product, so this is something you should give ample time and consideration to.

What Is Your Marketing Strategy?

The next thing you should be thinking about is how you are going to be marketing your business. A company cannot survive without custom and the only way to get customers is to let them know that you exist, which means you are going to need to advertise.

Web Presence.

Online marketing is a highly important aspect in modern business because so much of modern commerce takes place online. This means that establishing a powerful web presence is one of the best marketing decisions you can make. Fortunately, you do not need to know how to improve your web presence yourself, searching things like “SEO Sheffield” can help you to find high quality web marketing services in your area.

Media Marketing.

On top of that, making use of popular media is another fantastic method to bring attention to your new business. Whether you capitalize on online or offline media, the result of bring attention to your business will be the same, so capitalize on the area that is most likely to reach your target market.

What Are Your Costs?

Finally, you are going to need to consider the cost of running your business in order to start up correctly. There is no point in creating a business that is doomed to fail financially, which means you need to be sure you can fund your company until it begins to turn a profit. It is also important to note, that you should consider how much revenue you expect to generate from selling your product so that you have a general idea of whether you can out earn your costs.

Hit A Million Views To Your Website – Search engine optimization, SEO is on every entrepreneur’s mind these days, as it becomes an essential component for business survival. The landscape of SEO keeps evolving, while many popular digital marketing techniques become obsolete with time. At the same time, several continue to dominate the SEO domain. Marketers have to stay abreast with the latest digital marketing and SEO arena and apply the latest techniques to bring more visitors to their website.

Modern life is hectic, and people do not bother to check out other search results beyond the first page. Experts comment that websites landing on the first page of SERP, search engine results page generate the most leads and turn potential customers into actual ones. Marketers need to be vigilant and intelligent with their SEO techniques to attract more visitors.

The following are some of the SEO hacks which will help you in hitting a million views to your website:

Conduct SEO Audit

Creating a website is crucial for digital marketing, but it isn’t sufficient. Marketers should conduct site audits frequently and evaluate their websites’ performance. It helps them identify their areas that need improvement, and they can work on them and turn them into their strengths. Site audit gives a clear picture of users’ engagement and determines the type of content they prefer the most. While you audit your website, ensure that you analyze the website’s URL, integration of keywords end formation of content. Several tools are available online to help conduct site audits but do your research before using one for your website.

Pay Attention to Off-Page SEO

Marketers stay diligent while dealing with other off page SEO elements. As the name implies, it refers to all the techniques that one uses outside a website’s boundaries. Link-building is one of the effective off-page SEO strategies and helps websites attract more users. Social media marketing is gaining immense momentum as it enhances brands’ visibility with a few clicks. Marketers can venture into off-page SEO tactics to achieve maximum traffic on their websites.

Create Timeless Content

Content is the ultimate aspect of a website that either navigates users towards a website or drives them away. Evergreen content will continue to bring users and boost up your websites’ visibility. Content is a vast term, and images, videos, blogs, and gifs all come under the umbrella. Although creating content targeting an event can be a good idea, for the time being, it may not be a source of generating leads in the long run. Sharing content on social media while considering the target audience is the key to create timeless content, and marketers can use it to hit a million views.

Invest in Technical SEO

Marketers can strive hard and apply innovative strategies, but ignoring SEO’s technical aspects may fail in bringing more users to their websites. The search considers several elements while displaying results and UI/UX friendly websites are likely to earn higher rankings. You need to frequently visit technical areas of SEO and see if it needs some improvement. A high bounce rate is a red flag and puts the webpage down the ranking of search results. Another critical point is to analyze the page’s session duration and see how long users last on your page on average. Working on-site navigation also improves site performance and helps it enhance its rankings.

Provide Users with Better Experience

There are billions of websites, and your website will be one of the hundreds in your niche. Internet users do not appreciate complicated layouts, unreadable fonts, and slow pages. The general idea is that the users do not wait for more than twenty seconds to load a page, and they turn to other alternatives. Moreover, marketers need to optimize their websites for mobile users. Many people prefer using smartphones for their searches and consider opening a laptop or desktop a hassle. When a website provides users with a better experience, users return and do word-of-mouth marketing for them.

Participate in your Niche-Related Forums

Marketers need to go out and about to promote their websites, but the key is to do it subtly. Instead of writing ‘purchase our product,’ they can be creative and integrate the same message subtly in their content. Commenting on niche-related authentic websites, sending them guest posts, and participating in related forums while hyperlinking the website’s URL are easy ways of promoting a brand. More users will come across the website’s link and end up visiting it. Furthermore, the more backlink from authentic and reliable web pages a website has, the higher it ranks. Participating in niche-related forums is an effective link-building strategy and can enhance a website’s visibility.

Integrate Videos and Images

Images and videos are attractive, and the correct usage of colors can help marketers attract more users. Integrating keywords in images and using infographics are the tried and tested ways of enhancing SEO and enhance webpages’ position. Incorporating subtitles in videos makes your content accessible and useful for deaf people. They can easily consume content, giving your web page more views. Moreover, you can integrate keywords in video transcripts and leverage them to appear on initial search pages. Many people do not like reading a lengthy blog, but they do not mind consuming the same content in the form of videos. Marketers can try and integrate different types of content as per their target audience.

Conclusion

SEO needs a proper plan, and marketers who devise appropriate programs while keeping the target audience and current SEO trends in consideration manage to achieve their goals. Some people think that integrating keywords in content can help them in ranking high and garnering more users. While inducing right-targeted keywords in content is still crucial to SEO. Modern users tend to prefer voice search over typing, and optimizing content for voice search can also enhance SEO and help webpages land on initial pages of search results.

Law is a wide spectrum that involves a lot of technicalities and rules. Dealing with the clients and, at the same time marketing your firm can take a toll on you. The good thing is that you can now hire a law marketing firm to do the job for you.

The right law marketing agency will understand the principles and intricacies of law marketing, thus getting clients for your firm. Many agencies claim to be experts in law marketing, but they lack expertise in this field. So what should you look out for when looking for a law firm marketing company?

1. Reputation

What are other people saying about the agency’s work? You can seek recommendations or ask around. Doing your homework on this front is very important as you will be letting an outside firm handle your marketing and reputation. Also, take your time and scheme through the online reviews as they will give you a clear picture. Find out what approach the law firm marketing company has taken in dealing with complaints and how they resolve issues.

2. Experience

A law marketing agency must be experienced to help grow your firm. What are their past achievements that they can show you? How long have they been in this field? What is their experience? As is, the more experience the firm has, the more they understand marketing for lawyers. It is also crucial to check their success rates and the number of clients they have helped. A company such as dNOVO Group is a well-established firm that has been in the field for a long time. They have a team of experts, and their record speaks for itself.

3. Professionalism

Law is a field that requires utmost professionalism and ethics. Check if the right law marketing firm has an impressive, clean, and professional website. Check their portfolio to see how they market law firms. Also, find out more about how they work, that is, if their communication is effective and if you can get in touch with them easily. Keep in mind that they will be responsible for your company’s image in the market.

Right law marketing firm should also respond to your queries and often communicate with your team. A good marketing firm will understand deadlines and deliver on time. Legal firms change hands frequently, so a professional law marketing agency will adapt to the changes and help grow your firm’s reputation.

4. Costs

Fees for using marketing agencies vary from one to another; make sure you find out how much other firms charge. Ask for a quote, then compare law marketing firms based on their rates. However, don’t let the price fool you, as low prices might mean poor quality. On the same note, spending too much money will not guarantee success. Make sure that your investment is worth it by making the right choice at the onset of your search process. Remember, if it’s too good to be true, then the chances are that it probably isn’t true.

Take Away

Finding the right lawyer marketing company is the first step towards success. Research well before hiring any agency and keep the points mentioned above in mind.

Create an Efficient Brochure

The Brochure of a company is one of the most strategic documents in its positioning and sales process.

To create an efficient Brochure  that generates results, you must plan it correctly. Here are five questions that you should review before making your Brochure.

Indispensable variables to consider before writing or designing your Brochure

1.Define the objective of your Brochure in the Buying Process

Brochures can serve as five points of contact in your purchasing process:

Leave-Behind. (Leave behind) It is the one to leave after meeting a potential client.

Point Sale. (Point of Sale) You can leave it at counters or strategic points where the potential client usually goes.

Respond to Inquiries. (Responses) is sent after a potential customer asks about a specific product or service. It is generally online and requires personalized follow-up.

Direct Mail. (Direct Mail) Sending information to a specific target either via email or postal mail. You are prospecting potential clients.

Sales Support Tool. It supports the presentation of sales of services and products.

The role your Brochure will serve determines the type of content it should have. If you want an effective business brochure, your messages should remember that wanting to cover everything to save will give you inferior results.

2.Who is your client?

When you write your texts, choose photos and colors, think about connecting with them, not about the boss’s writing style, right?

Being clear about all these questions will help you develop clear promotional ideas and messages that reach your potential client’s insights.

3.Is your brochure part of a campaign, or is it a standalone tool?

This answer will also determine the type of content that your Brochure should have if it is part of a comprehensive advertising campaign. Other media like radio, press, AdWords, etc. will participate. The contents and the design itself must align with the strategy and central message of the campaign.

In case your Brochure is an independent tool from your campaigns, its content will depend on the objective and use.

4.Tell a story in your Brochure: Storytelling

Once you identify your market, it is time to define the content structure that your Brochure must have to be effective.

Do not make your content dull, mentioning your products and services, benefits, features, and incredible qualities only. Create a story with all of this.

Remember the objective of the Brochure; keep in mind the moment when people are going to receive it in your purchase process; what information do they need to pay attention to you?

If they have already heard your sales presentation, they may need information on success stories to boost their confidence in your proposal and encourage them to close a deal with you.

If they pick up the efficient Brochure at a point of sale where they were waiting to go into the doctor, perhaps what they need is information on how to solve a particular problem with your company’s help.

Develop a structure in a story format: a cover that impacts and intrigues, an introduction, climax, and denouement. Generate a brochure with valuable content that helps and generates a pleasant experience, not dull, not one of the bunch.

Suppose that you are a company that sells CRM Software, and you develop a brochure that says on the cover: “5 characteristics to consider before choosing a CRM for your company.” With this, you can show your benefits and product, but at the same time, you add value to the reader, and you stop having a cold brochure-like your competition’s.

5.Don’t let the visual spoil your story

One of the crucial parts to consider before starting the design and writing of your Brochure is to define visual support.

Since you have the structure of its content, you can be more precise about what type of images or graphics you incorporate to make your story more attractive.