Underscoring Points of Pride in Your Marketing

Not every aspect of your business that you are proud of is going to be a natural fit for marketing. Other aspects are more internal, or it might just be that it’s not something that you feel will have much of an impact on employee engagement.

However, that doesn’t mean that these points of pride have to be completely absent from your marketing. Discovering creative methods of including them despite their apparent irrelevance can help to give your customers a more well-rounded appreciation for what your business has to offer.

Communication Through Demonstration

Why not let those results speak for themselves? Using all of your marketing prowess to draw your customers back towards your website (or even your app) can allow you to do so in a space that is more entirely your own. Sure, you might have already gotten through to them via your social media pages, but those platforms are still more neutral spaces. Here, you have the home advantage.

You don’t need to say anything at all. If your customers arrive onto your website and is impressed by both the presentation and the use of additional tools like APIs to improve their experience, they’ll already be feeling positively towards you. This can be underscored further by utilizing API security best practices so that the experience is consistently protected, assured and free of issues – defining their time at your platforms with a professional finish, setting a standard.

The Power of Testimonials

Staying quiet about these smaller bonuses yourself can also set the stage for your customers to mention them themselves. User reviews can be enormously beneficial for businesses like yours, able to provide you with feedback without asking for it and marketing without paying for it. Some audience members might trust the word of another customer more than your marketing, meaning that a positive review on these kinds of platforms could hold a lot of sway.

If you are still hoping to get more involved in this aspect of the process, you can encourage users to leave a review on a site that you consider most relevant. It might be the platform that the most people look at, or it could be one that’s used a lot in particular by your target audience, helping you to set the stage.

Connect Them to the Larger Picture

If you want to mention smaller points of pride, then think about their relevance. Mentioning them without connecting them to anything broader will have them stick out, and that might start to draw attention to them in a negative capacity. What if, instead, you consistently connected these points to your customers and the experience that your brand has to offer? Why do your customers need to know about why your security is great or why you offer fantastic working conditions? Each of these aspects has something about them that can improve audience perception of your brand, meaning that you just need to hone in on exactly what you need to say to communicate that.

A web design agency is a powerful tool for any business. It can help you to reach a wider audience, promote your products or services, and build customer loyalty. However, designing and preserving a website can be a complex and time-consuming task. This is where a web design agency can be invaluable. Here are 6 reasons to hire a Web Design Agency

Support

When you work with a web design agency, you get a team of experienced professionals to create your website and ongoing support. This means that if you have any issues affecting your website, questions, or need help with anything, you can simply pick up the phone or send an email, and someone will be there to help.

This is in contrast to working with an individual freelancer, who may not be available when you need them. In addition, a web design agency will typically have a more robust support infrastructure, meaning they can offer faster and more comprehensive assistance.

Save Time

Designing and maintaining a website can be time-consuming, particularly if you have no experience in web design. This is where a web design agencys Sydney can be invaluable. By entrusting the design and development of your website to a team of experts, you can free up your time to concentrate on other features of your business. A web design agencys will also have the skills and knowledge to create a professional-looking website optimized for search engines and user experience.

Expertise

One of the most important benefits of working with a web designs agency is that you’ll have contact to a team of experienced experts in all aspects of website development. From content creation and graphic design to coding and site optimization, they can help you generate a site that looks significant and works well.

They will also be up to date on the latest web design trends and technologies, ensuring that your website is always on the cutting edge. A web design agency will also be able to provide you with valuable insights and feedback throughout the design process. When selecting a web design agency, be sure to ask about their experience and portfolio, as well as their rates and terms.

Peace of Mind

Hiring a web design agency provides peace of mind that your website will be designed and maintained by professionals. A good web design agency will have a team of designers, developers, and marketers who are experienced in creating and maintaining websites. This team will work together to make a website that is easy to use, looks great, and is optimized for search engines.

Cost-Effective

Though it may seem like hiring an agency would be more expensive than designing a website yourself, the reality is that it can save you money in the long run. First, a professional web design agencys has the experience and expertise to create a high-quality website that will perform well in search engines and attract visitors.

Additionally, a good web design agencys can create a website that is easy to use and navigate, which will help reduce the amount of time and effort you have to put into maintaining your site. Working with an agency is also great as they can scale up or down according to your needs.

This means you only pay for the services you want when you need them. Agencies also typically have established relationships with other businesses in your industry, saving you time and money on marketing and advertising costs.

There are many reasons why using a web designs agency is a good idea and can save you time and money in the long run. If you want your business to succeed online, consider hiring a web designs agency today

As the temperature rises and people head to the beach, the summer months can often mean a slowdown in business for many companies. However, this doesn’t mean your marketing efforts also have to suffer. Summer can be the perfect time to turn up the heat on your marketing approach and stand out. This blog post will explore powerful marketing strategies to help you stay hot and maintain a strong presence during the slower summer months. From creative campaigns to leveraging social media, we’ve got you covered with ways to keep your business thriving all summer.

Harnessing the power of seasonal promotions

Harnessing the power of seasonal promotions is a dynamic strategy to boost engagement and sales during summer. Businesses can captivate their audience’s attention by implementing timely offers that resonate with the summer vibe. Stryde marketing emphasizes aligning promotions with seasonal activities or holidays, creating an urgent appeal that encourages immediate action. Whether it’s a discount on summer essentials or a limited-time offer tied to a significant holiday, these promotions can significantly increase your visibility and attract new customers looking to make the most of their summer experiences.

Leveraging social media for summer-driven campaigns

Social media becomes a vibrant playground during the summer months, making it an ideal platform for launching summer-driven campaigns. By tapping trending hashtags related to summer activities, vacations, and events, businesses can increase their reach and engage with a more active audience. Creating visually appealing content that showcases your products or services in summer settings can evoke a sense of desire and urgency. Additionally, hosting interactive contests or live events can foster a deeper connection with your audience, encouraging shares and likes that further amplify your campaign’s visibility.

Engaging your audience with summer-themed content

Creating content that resonates with your audience’s summer experiences can significantly boost engagement. Think about developing blog posts, videos, or social media posts that provide valuable summer tips, such as how to stay cool, summer fashion trends, or the best local destinations for a quick getaway. Incorporating relatable summer scenarios or challenges and offering solutions or suggestions ties your brand to positive summer memories. This approach keeps your audience engaged and positions your brand as a go-to resource for making the most of their summer.

Optimizing local SEO for summer events and trends

Optimizing your local SEO for the summer season is crucial for capturing customers’ attention when searching for seasonal activities and trends. Update your online listings and website to include summer keywords and phrases that people might use when searching for local events, products, or services. Highlight any summer-specific offerings or events your business involves in your content and your Google My Business profile. This strategy improves your visibility in search results and attracts customers looking for the best summer experiences near them.

Partnering with influencers for authentic summer engagement

Partnering with influencers can bring a genuine and relatable touch to your summer marketing campaigns. Choose influencers who align with your brand values and powerfully connect with their followers. By collaborating on summer-themed content, from showcasing your products in their summer adventures to sharing exclusive promo codes, influencers can help your message resonate with a more comprehensive, engaged audience. This strategy leverages their credibility and reach to create buzz around your brand, driving awareness and sales during the summer season.

Using email marketing to keep your audience in the loop

Email marketing is a strong tool to maintain engagement with your audience during the summer. By crafting tailored newsletters highlighting your summer promotions, events, or content, you can directly communicate with your customers, keeping them informed and interested. Personalize your emails to reflect the recipient’s interests and previous interactions with your brand to increase open rates and drive conversions. Timely reminders about limited-time offers or exclusive deals can make your audience feel unique and more likely to take advantage of your offer, ensuring your business stays on their radar throughout the summer months.

Summer is the perfect time to refresh and invigorate your marketing strategies. By embracing the season’s potential, from seasonal promotions to influencer partnerships, you can create a vibrant marketing mix that resonates with your audience. Remember, the goal is to make your brand synonymous with summer fun and convenience. With creativity and strategic planning, the slower months can transform into a period of growth and engagement. Keep your marketing efforts dynamic, and watch your business thrive under the summer sun.

Scaling your business is an exhilarating chapter in the entrepreneurial journey. It means your initial concept not only works but thrives. However, with great growth comes great responsibility. Scaling effectively requires a blend of strategy, operational excellence, and a hint of daring. In this exploration, we’ll delve into novel strategies that mark the difference between scaling with grace and facing growing pains.

Understanding the Foundations of Scaling

Before sprinting, one must learn to walk. The bedrock of effective scaling lies in understanding your business’s core: its value proposition, target market, and operational capabilities. Diving deep into these areas ensures that growth is not just a flash in the pan but a sustainable long-term strategy.

Embracing Technology and Automation

The digital age has transformed not “if” businesses should integrate technology, but “how”. Automation of mundane tasks frees up your human capital to focus on what truly matters – innovation and strategic growth. Leveraging the right technology effectively can act as a multiplier for your scaling efforts.

In today’s fast-paced business environment, staying ahead in technological advancements and cybersecurity is paramount. Utilizing external resources for IT support can be a wise strategy. Services like Panurgy offer comprehensive solutions that can help businesses safeguard their digital assets while enabling better efficiency and innovation.

Building a Scalable Team

A business is only as strong as its weakest link. As you scale, ensuring you have a team equipped to handle growth challenges is paramount. This doesn’t just mean hiring more hands on deck but fostering a culture of adaptability, continuous learning, and empowerment. Hiring for cultural fit and potential rather than just skill set can pay dividends in the long run.

Customer-Centric Scaling

At the heart of every successful scaling strategy is a relentless focus on the customer. Growth should never come at the expense of customer satisfaction. Engaging with your customer base, understanding their evolving needs, and anticipating future demands is crucial. It’s about creating value for your customers as you grow, not just capturing more market share.

Financial Foresight

Scaling isn’t solely about boosting sales or expanding market presence; it’s equally about financial sustainability. Effective financial planning and management ensure you have the capital required to support growth while maintaining operational stability. It involves a delicate balance of investment in growth initiatives and ensuring a safety net.

Partnerships and Collaborations

No business is an island. In many cases, strategic partnerships and collaborations can unlock levels of growth that would be otherwise unattainable. Whether it’s through sharing resources, accessing new markets, or collaborative innovation, the right alliances can amplify your scaling efforts significantly.

Expanding Globally

One daring yet potentially rewarding strategy is to consider global expansion. Moving into new geographical areas can open up vast new markets and opportunities for growth. However, it requires meticulous research and understanding of local regulations, customs, and consumer behavior. It’s not just about replicating your business model but adapting and tailoring it to fit new cultural and economic landscapes.

Agile Methodologies at Scale

The principles of agility—flexibility, rapid iteration, and feedback loops—are not just limited to software development. Applying these methodologies across the board can help businesses pivot quickly, learn from their scaling efforts, and adapt strategies in real-time. This dynamic approach can be a game-changer in navigating the complexities of scaling.

Sustainability and Scaling

In today’s world, sustainability should be at the core of your scaling efforts. Consumers are increasingly looking for brands that not only talk about sustainability but actively incorporate it into their business model. This approach can differentiate your brand, create new opportunities for innovation, and open up access to a niche but rapidly growing market of environmentally conscious consumers.

The Role of Data in Scaling

As businesses scale, the role of data becomes increasingly central. Effective data analysis can uncover insights into customer behavior, operational bottlenecks, and potential market opportunities. It empowers decision-making, helping to steer the company in the right direction. Investing in data analytics can provide a competitive edge, making your scaling efforts more informed and strategic.

Wrap-Up

Scaling your operations effectively isn’t merely about aiming for bigger numbers. It’s a complex ballet of strategic planning, operational agility, and a dash of audacity. By laying a solid foundation, embracing technology, valuing your team and customers, maintaining financial health, being agile, and

Coronavirus Pandemic

Consumer behavior has changed rapidly at the beginning of the coronavirus Pandemic around the world. Due to the closing of many businesses and consumers staying at home, visit stores for non-essential products were no longer necessary. Consumers flocked to e-commerce and home delivery of what they needed: food, electronics, and clothing, without having to leave their homes.

It posed new challenges for business. Retailers stopped having a sales channel in physical stores. Demand for some products and services fell, such as travel and non-essential items. On the other hand, some sectors saw a greater need, such as desks, webcams, and computer monitors for people who began to telecommute and puzzles and toys for home entertainment, away from the screens.

Marketing Professionals had to make decisions quickly to safeguard their businesses and prioritize the protection of their staff and customers. We spoke with 4 Criteo clients from different parts of the world to see how they have adapted their strategy to this economy of Coronavirus Pandemic and what advice they have for other businesses:

Online giftcard market focus everyday basics during COVID-19

Raise

The Raise gift card marketplace focuses on serving consumers’ needs during this time. However, they are aware that consumers’ needs are now different and, therefore, they have adapted their marketing message to better connect with their audiences at home. For example, travel gift cards are often popular this time of year.

With current travel restrictions in mind, Raise was more inclined to sell daily staples such as household items, DIY supplies, home office equipment, and groceries. They continue to control the various cycles of what consumers need at home and keep their global marketing strategy flexible to adapt quickly.

Raise has always been focused on delivering value to its consumers, but now this is more important than ever. They also offer their support to local businesses, such as restaurants, and try to mitigate local partners’ loss due to increased orders from home with the “Raise Local” project. It helps small businesses send gift cards to their local community; they can stay open and operating in these challenging times.

The team is also investing in a secure contactless payment method for daily purchases in physical stores or online through its mobile app, Slide.

Criteo

Raise relies on Criteo to help make its brand and products stand out, as buying discounted gift cards is something consumers may not know or think about before making a purchase. Criteo helps make Raise present for online consumers and encourages them to return to its website to take advantage of special promotions. Alberto Aviles, Senior Manager of Acquisition Marketing at Raise, enables other advertisers to put themselves in the shoes of the consumer and ask themselves, “what do consumers need?” and “How can you as a Marketing Professional connect with their needs and state of mind during this period?”

The fashion brand Cordoce makes long-term plans in addition to responding to the most immediate needs (Brazil)

Cordoce

After closing its physical wholesale stores, fashion brand Cordoce accelerated its online retail site’s digital transformation to serve its digital customers. Since they had already built their eCommerce infrastructure, Cordoce increased their online presence with their teams by telecommuting safely.

In terms of marketing strategy, Cordoce prioritized the brand, took the time to listen to customers, and even conducted surveys to determine what consumers wanted in their new collections. To better serve consumers right now, the team began offering free shipping as well as discounts. Cordova also adjusted his marketing messages based on social distancing and activated his bloggers and digital influencers’ network to encourage masks’ donation, which managed to collect 10,000 masks for hospitals and NGOs.

Cordoce’s recommendations for other businesses?

Its CMO and COO, Camila Ahn, encourages brands to “Rethink logistics and processes and take care of efficiency. Don’t forget about the customer experience. And while it is important to focus on the most immediate needs, try to “think long-term and adapt actions.” Cordova has also changed its relationship with the competition; now, they see them more as partners to share learnings and acceptable practices.

DOs and DON’Ts for partnering with a White Label Agency

A white label agency can be your stepping stone to success.
Or it could be the primary ingredient in a recipe for disaster.

But that’s not a matter of luck or chance.

You are in control of the results a white label digital marketing agency brings for your company.

How can you ensure success and avert failure?

By doing just five things.
And not doing five others.

Yup, as simple as that.

Step 1, Memorize these dos and don’ts.
Step 2, Follow them every time you start working with a white labeling agency.

And Voila! You have unlocked the door to growth, improvement, happy clients, and hefty inflows.

5 Things To Do For Success

Getting white label services for agencies? Here’s a 5-ingredient recipe to cook sweet success.

1. Set Out Clear Objectives

The world is not a wish-granting factory.

This line from a teenage romance novel is among the best pieces of advice, should you actually understand it.

The world isn’t going to grant your wishes. However, if you set our clear objectives, you can work your way towards achieving them.

While partnering with a white label agency, you cannot expect them to fulfill your wishes. But setting clear, achievable objectives will make sure they know what you want. Only then will they be able to reach those goals. Because after all, their success is closely tied to yours, right?

2. Ask Questions

• What services can you offer?
• Do you provide training or orientation services?
• How much do you charge?
• What documentation is done?
• What are the exact wordings of our contract?
• Will you be competing in the same market as us?
• How experienced are your employees?
• Can we get some references?
• Can you share your past records?
• What is your typical turnaround time?
• Who will be responsible for coordinating with our team?
• What products or tools do you use?
• What is the process that you follow?
• Are you legally qualified to offer these services?

Yes, there are too many questions.
And you need to ask them all. (More if you have other questions too)

Unless you know your white labeling partners inside-out, you cannot trust them.

And without trust in business relations, you’ll miss out on success by a long shot.

3. Take A Trial

Try before you trust.

Would you watch a movie without watching its trailer first?

Spending a couple of hours in front of the screen without being sure that you’ll like what you see is tough, right?

Similarly, don’t avail services that you aren’t sure you’ll like or not.

Some agencies have short trial plans.
If not, look for a monthly plan.

The trial will help you assess if your white labeling partner fits your needs or not.

Signing a 6-month or annual contract right away isn’t a smart move. (Think you are saving money with a longer deal? Still get a trial first.)

4. Get Your Paperwork Done

This needs no explanation.
Just a reminder about something extremely obvious.
And yet so easily forgotten.

You NEED to have your contract papers in place. After all, there is a very thin line between legal and illegal.

And don’t forget to read every line carefully before signing below the dotted line.

5. Stay Involved. Always

White labeling does not mean you have nothing to do with the process anymore. Your clients will still come after you if something goes wrong. And you won’t be able to point them towards your white labeling partner then.

So stay involved in the process. Don’t interfere, but don’t leave everything in their hands either. It is still your job and your responsibility.

Two heads are always better than one.

Don’t Do These 5 Things To Avoid Failure

Don’t do these five things while availing white label agency services to keep failure at bay.

1. Rush The Process

Finding a white label partner is NOT a sprint race.
It is a marathon.
You cannot (and should not) rush the process.

Look around for options.
Read reviews about them.
Check and validate their experience.
Contact them and have conversations.
Think, understand, compare, contrast, and only then choose.

Instead of choosing a new white labeling partner every time you want to get a digital marketing or web development service, take your time in finding a one-step solution for long-term relationship building.

2. Lie To Your Clients

Telling your clients you did something when you got it white-labeled is cheating.

You are breaking the trust of your clients.
And that’s detrimental to your business in the long run.

When you partner with a white label agency, let your clients know that you are getting expert services from those who do the job best.

3. Look For Cheap Solutions

More than half of businesses get white label outsourcing services to cut costs.

And white labeling is, in fact, a cost-effective labeling alternative to hiring freelancers or developing an in-house team.

But don’t equate cost-effective with cheap.
Don’t fall for rates that are too good to be true.
The quality of service and the guarantee of results is more important.

Remember that in your client’s eyes, you are responsible for the job. You need white-labeling partners who can live up to your reputation. Don’t keep looking for cheap solution providers. They’ll disappoint you sooner rather than later.

4. Skimp On Communication

They must be knowing this.
I don’t think they need me to tell them this.
I guess they’ll figure it out for themselves.
This isn’t my place to talk.

Push these thoughts out of your mind. Just like you need to ask questions, you need to give answers too.

Communication is, in fact, the key. You cannot assume that your white label partner would know what to do. You need to tell them what you want them to do.

Details about what your end clients expect should be shared.

Don’t skimp on having open, honest, and productive conversations.

5. Expect Magic

White labeling is no sorcery. You cannot expect your white label partners to yield magical results.

• Ranking on page #1 of SERPs within a week is NOT possible.
• Functional and feature-laden websites don’t get built in a day.
• You cannot expect a 100% RoI on PPC ads.
• Email marketing is NOT a set-it-and-forget-it thing.
• Digital marketing won’t show results overnight.

Keep these things in mind when working with a white labeling partner.

Illogical expectations lead only to disappointment.

Expecting your white label partners to deliver what they promise is right.
But expecting them to just randomly cook up success stories in their kitchen isn’t.

Give them time. Trust the process. And don’t expect magic in the muggle world.

Partner With A Perfect White Labelling Agency For Great Results

Now that you have learned the dos and don’ts for partnering with a white label agency, it is time to get white label services from reliable agencies like Uplers.

Uplers has a broad-based team of digital marketing and web development experts from all over the world. Their global talent makes them a right fit for anyone and everyone looking for partners with diverse skill sets.

They have been the invisible partners in the success of many agencies. And they are ready to fuel your growth now.

Get in touch with them, make use of the dos and don’ts, and materialize success for your company.

Content Marketing Strategy

A content marketing strategy can be adapted to any segment to bring real results to companies. Learn about the particularities of this digital methodology for the financial market.

Content Marketing is a strategy that allows companies to create their audiences from the development and distribution of relevant content that attracts, informs, educates, inspires, and entertains the public to generate qualified business opportunities.

Content Marketing is one of the Digital Marketing strategies with the best ROI for companies, regardless of the sector in which they develop their economic activity.

In the financial market, educational content on finance and related topics are one of these services‘ consumers’ main demands.

That is why it is vital to identify the content opportunities that bring you closer to leads and customers to increase, in this way, their confidence in your services and, consequently, close more sales.

We are going to analyze, then, the particularities of Content Marketing for the financial market.

Is it essential to do Content Marketing for the financial market?

Implementing a Content Marketing strategy for the financial market has some peculiarities.

First, the financial sector operates in a complex environment, delimited by each country’s regulations (economic changes, such as global recessions) and the digital transformation with the arrival of Big Data, AI, and the digitization of services.

Second, the topics that financial marketers must work with are highly technical, so creating content for the industry can seem challenging.

However, there is a shortage of content in front of an audience that demands more about finance and security in transactions and ventures when confidence in financial markets is in crisis.

For this reason, companies that were ahead of time to incorporate this strategy are seeing more benefits compared to those that do not.

In fact, according to The Advisor Coach, 61% of financial services marketers say that implementing a content strategy has helped them generate traffic and establish a relationship with their customers.

Following these results, 72% of financial companies plan to increase their content marketing budget in the next year.

Content planning is the structure by which your company determines which content initiatives to execute and when. It’s all about processes and workflows.

It shows the importance of content for financial services clients.

Through it, consumers can update themselves, discover how to manage healthy finances, understand complex concepts, learn to make difficult decisions, etc.

Advantages of Content Marketing for the financial market

As we said, companies in the financial sector that have already carried out a content strategy reported a series of benefits for their businesses.

Below we describe some of them following the results of a Brandpoint study.

Brand credibility

69.8% of the companies surveyed showed a considerable improvement in brand recognition and their relationship with customers thanks to Content Marketing.

Through educational content, a brand can gain notoriety and stand out in its consumers’ minds, even positioning itself as a benchmark in providing financial services.

Digital visibility

Reaching a planned audience was the most perceived benefit of 62% of companies. By improving their presence on digital channels, they increase their presence on the Internet.

Looking for the top positions in search engine results, being cited on authoritative websites, increasing the subscriber base, and maintaining a good rise in online reputation, financial companies’ digital visibility create relevant content.

Qualified leads

61% of the companies surveyed consider the increase in website traffic as the most significant benefit of implementing a Content Marketing strategy for the financial market.

Consequently, 45.2% believe that lead generation was the variable that most benefited from the strategy.

And it makes sense, as attracting higher-quality traffic leads to better lead capture, especially when working with a documented strategy.

Long-term authority

Addressing the issues that no other company dares to explain to its clients positions us as an authority.

60.5% of companies believe that building a relationship with the customer is the most significant benefit of Content Marketing for financial markets.

People become clients of companies they trust, who are sure of what they do.

And this is even more relevant for the financial market!

Due to the sector’s specialization, clients want to be sure that they are depositing their money in the right place, and content production can give them that confidence.

Technology is a fundamental ally

Technology and innovation are fighting for a fundamental role in the new global order of business. The challenges now arise in digital environments, requiring new and better digital marketing strategies. Approaching the next customers from the new diffusion channels involves a reinvention of the methods.Therefore Technology is a fundamental ally in your digital marketing strategies.

Whoever runs the show in the digital marketing department must be ready for change. The constant ups and downs driven by technological advances motivate them to approach change as a regular.

This new reality also poses the challenge of humanizing brands through the effective use of technology. Those who are not aware of it will perish in an attempt to keep traditional business models current.

The human factor within a digital marketing strategy will be one of the main focuses. It will bring brands closer to an audience that seeks to identify themselves and provide them with reliable solutions.

There can be no marketing if you do not consider the emotions, impact, and needs of potential customers. Failure is at the door of that intricate corridor that many companies walkthrough because they are not clear about their objectives.

Digital transformation helps the digital marketer grow, create new markets, and maintain corporate culture. In this way, their actions will be influencing both internally and externally.

That is why the good comes through the door, and, in this case, you have to guard the digital marketing strategy with the proper use of new technologies. There is no other formula to face your customers’ needs or to attend or listen to what they want from your product.

The irruption of data in digital marketing

But how can these new technologies also be offered to consumers? The irruption of data in digital marketing provides the answers and mechanisms to achieve it. Like communication, digital marketing leveraged by technology can change the corporate and commercial culture.

More than 22% of start-ups are working in technology-based fields. Also, online sales continue to gain ground. Who does not buy any product or service online today?

Achieving such breakthroughs requires the marketer to break through the barrier of prescriptive analytics. Failing to do so will make it difficult for you to know or predict your customers’ real needs in addition to anticipating them.

That is where the data comes into play because these professionals’ profiles adapt to effective ROI analytics, which seeks to increase the brand’s satisfaction rate and prevent it from losing its commercial value. This information can be obtained through Big Data, essential in any marketing strategy design.

The data fed by the technological tools for its collection has allowed optimizing the marketing department’s functions. It is responsible for creating new knowledge spaces where you can have accurate information to develop each campaign.

But the more data, the greater the demand for technology that allows its collection, storage, and processing. And that is where the new paradigm of “digital thinking” arrives in a disruptive way.

The development of artificial intelligence now provides the marketer with another powerful tool for Big Data analysis. It has allowed significant advances in the creation of new knowledge bases and understanding of customer needs.