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Email and SMS Marketing

Creating an interactive experience is vital to establish a close connection with your audience. Therefore, we will see the advantages of implementing a strategy using email marketing techniques and SMS marketing to connect with your customers.

Why use SMS marketing to connect with your customers?

According to the Global Mobile Messaging Report 2016, 9 out of 10 global consumers would like to communicate with businesses via text messages, but only 48% of businesses can send SMS.

It represents a vast area of ​​opportunity to stay at the top of consumers’ minds and reach them through the devices they use the most: cell phones.

Similarly, in the 2019 Email Benchmark Study, people of all generations and borders consider both email and SMS to be essential for their day-to-day communications.

That’s why texting deserves a place in the toolkit for your communication strategies.

Since each channel offers a different tone and manner for each of your audiences’ needs and characteristics, the use of multiple communication tools provides customers with a 360 ° experience. It gives them the facility to choose the one they prefer.

Another advantage is that the SMS’s open rate is 94%, and 90% of them opens within the first 3 seconds. In this way, your SMS strategies can be much more effective if used to improve your emails, not replace them.

These are some of the times when having a combined email and SMS marketing strategy can help:

Reminders

Text message reminders can complement, for example, a purchase or shipping confirmation email.

A text message in these situations can be the best way to communicate an update in real-time. For most people, a mobile device is available all the time, making an SMS notification even more valuable if you want to communicate with your customers immediately.

Alerts

Sometimes with more urgent situations, SMS has the advantage of immediacy to inform your customers, unlike email.

For example, they serve to notify your users immediately if security-related actions have been taken on their account if there is a public safety announcement or any relevant update in nearby areas.

These alerts are common when changing the password or account information. Suppose an attempt occurs to make a payment in an unusual way to your customers’ usual behavior. Also, the most effective way to convey sensitive information is via text message.

These notices can be programmed and customized to your users’ preferences.

Confirmations

Generally, people expect to receive confirmation messages, either by email or text message, after placing an order online or updating their account.

It allows them to feel safe, know that your company has received their order, or make the user’s changes correctly.

What happens if a customer no longer uses your email address? Or the confirmation is sent to the spam tray? With an SMS, you can ensure that the information successfully reaches your target.

You can enable both email and SMS options and allow users to choose the medium they use most frequently.

Promotions

This strategy is usually the favorite due to the audiences’ great receptivity, the incomparable open rates, and the speed with which they reach users. When there is a shopping cart with products, an SMS can remind them that they cannot miss that purchase.

It is a way to create a sense of urgency and inspire immediate action. It also offers your business a valuable opportunity to turn one-way marketing into a two-way conversation.

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Augmented reality in E-commerce

Adding digital content to physical reality merges both elements. However, a strong trend in e-commerce is augmented reality to display products. As in the case with so-called “virtual fitting rooms,” a simulation that allows the selected items to check through the camera. It enables us to see real-size products that are not available. We get more information about them and even try them without purchasing them. Like the case of the Sephora brand that has a system that allows you to test multiple colors of lipstick on a person using only their photo. It is one of the popular trends in E-commerce. There are numerous modifications to its uses.  Many online stores and Online video editor are making applications that allow users to test furniture in the home itself. In IKEA, it is possible to try the furniture in the different spaces of the home through camera.

M-commerce is a part of E-commerce

It is about electronic commerce that uses the mobile phone as the primary tool for purchasing. Therefore, smartphones become the real protagonists of online shopping, as more than 50% of the world’s electronic commerce volume works through mobile phones. Marketing strategies take a close look at the protagonist and design strategies based on the phones’ usability: they analyze and study visibility on said platform, the movements we make with our fingers, compatibility with all devices, the conversion generated, test A / B, etc.

Social networks – crucial trend of E-commerce

Likewise, the benefits of social networks in e-commerce are many: they help enhance the brand image, allow you to make announcements about products and services, improve SEO positioning in searches, humanize company-customer communication, favor the shopping experience, among many. Moreover, fair use of them will allow us to generate quality relationships with users, and we will be able to attract customers and boost sales.

Big Data strategies to E-commerce

However, to apply Big Data strategies to E-commerce, we must be clear about the information about the data generated by our company. So that we can regroup and centralize them. Therefore, it is crucial to detect the relevant areas in which Big Data works: a database of products, services, customers, logistics, user experience, customer service, pricing policy, and marketing. It is about detecting the opportunity that Big Data offers us; access to our most valuable information will help us make decisions quickly and efficiently.

Artificial intelligence in E – commerce

Since, technological advances make it possible to optimize online purchasing processes and enrich the user experience. And also, AI has a full impact on electronic commerce. It encompasses three areas of improvement with its development and application.

1. Personalized user experience (allows companies to react in advance and sometimes automatically).

2. customer service (the famous chatbots allow interaction with users through an acquired language guide their passage through the trade)
3. logistics (through predictive analysis, we can determine what the user is going to buy. Therefore we can react well in advance of its delivery).

What is project tracking?

Project tracking is a project management technique used to track the progress of a project’s tasks. By tracking your project, you can compare actual and planned progress and identify issues that could prevent a project from staying on schedule and on budget.

Project monitoring helps project managers manage and track your project document and stakeholders know what work was done, the resources that were used to accomplish those tasks, and helps them perform earned value analysis by measuring project variances and by following the milestones.

The key to project tracking is to use project tracking tools and project management techniques. For example, a Gantt chart allows managers to track project progress by providing insight into tasks, workload, and milestones at any point in the project lifecycle. Other types of project reports, such as status reports, may contain additional information that provides a more complete picture of results, risks, and performance. This data can then shared with the project team and stakeholders to be constantly updated.

Six elements of the project report

As the implementation phase progresses, it is important to communicate the progress of the project so that the schedule does not get lost. Complete project reports consist of six elements:

Information project

Let’s start with the basics. What is the name of the project? Who will manage the project? What resources are there? Detailed information is needed to effectively track time, costs, and tasks. It is not safe to assume that stakeholders share your knowledge of the project. Instead, provide the information you know they’ll need, even if it seems like overkill. This promotes smooth operation and also paves the way for using the project as a precedent when planning future projects.

Status information

Report dates are the most important information about the status of a project and should always be the center of attention. Additionally, the data that separates status reports from other reports, transmitted to the stakeholder board, must be visible to attract attention.

Milestones overview

Milestones are the main points of contact for your project. They play an important role in time tracking as they serve as a guide for the remaining work and a schedule for getting it done. Reviewing milestones allows stakeholders to see actual progress against what has been assesses in the project proposal.

Project summary

The project summary includes the estimated completion date as well as the resources and costs spent. The inclusion of issues causing delays an important consolidated component. There should be a plain explanation of how these issues might affect the budget and schedule, and there should be some bugfixing work to get the project back on track.

Problems and risks

This topic is simple. Make a list of the problems and risks you face. Pay attention to how they are resolve. Finally, describe how the decisions have a positive effect on the performance of the project. Risk assessment and management processes should be implemente throughout the life cycle of the project.

Project indicators

Make backup copies of readings with specific numbers and data points. These indicators should be indicate in the details of the project planning. Show how the data illustrates your project’s success to date, or highlight needs for immediate improvement. Defining metrics to measure project progress is essential for tracking tasks, time, costs, and managing teams.

The economic impact of the coronavirus epidemic was so sudden and so severe that businesses all over the world are scrambling to get their operations back on track. After the hurricane, it’s time to start rebuilding. And there’s a lot of work to be done. COVID-19 has had a significant impact on business practices in every industry and region. The world in the second half of 2020 is substantially different from the world at the start of the year, for better or for worse, thanks to new methods of working (or not working), long-term transformations in customer psychology and behavior, and fundamentally modified operational networks and business portfolios. The experts at pricingvanlines.com state that businesses are relocating to make for the losses that they sustained due to the pandemic and its effects.

The only certainty about the recovery is that there is still a great deal of uncertainty about what form it will take and how long it will take, with different countries – How Businesses are Recovering After Coronavirus Pandemic and even different regions within countries – continuing to be impacted in different ways and no clear cure for COVID-19 in sight. Several companies have compiled some of the most cutting-edge thinking on what the working world should expect from the pandemic recovery period, as well as the steps organizations and individuals should take to not only get back on their feet, but to become stronger and more resilient in the process.

More About After Coronavirus Pandemic

So many companies polled their CEOs, senior managers, and HR leaders in China, which was the first country to be hit by the coronavirus, 66 percent claimed the outbreak prevented them from serving consumers and clients. Almost half of the respondents indicated they couldn’t carry on with typical business operations.

It’s a situation that’s now being play out all around the world. According to projections released by the Organization for Economic Cooperation and Development on April 14, the direct impact of global shutdowns could see output drop by 20% to 25% in many economies, with consumer spending potentially falling by more than 25% in Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States

An experienced businessman said,with any disruption, the first priority is always ensuring that people, operations, customers, partners, and suppliers are safe.

Steps are being taken to help business live after COVID-19

Businesses are facing complicated and pressing difficulties as a result of the shutdowns, which necessitate a quick and forceful reaction. To assist businesses in overcoming the crisis, they are following these steps:

Giving importance to people’s health and safety

Companies all across the world have had to adapt quickly to changing public health standards and updated labor legislation. Setting explicit remote-working arrangements, developing mental health supports, openly and routinely addressing employee concerns. And monitoring building access are all important aspects of this approach. Where remote working is not practicable, it may also mean reorganizing teams, reallocating resources as needed, and implementing infection-prevention measures.

Moving quickly to understand liquidity

Companies are taking a tight approach to managing working capital, focusing on collecting receivables and managing any inventory build-up owing to decreasing demand. Meanwhile, experts advise organizations to build a treasury plan for cash management right away. One of the experts said that, the first thing to have visibility on is cash flow. Three months of cash in the bank, ideally, allows you to make smart, long-term decisions rather than short-term, knee-jerk judgments.

Ramping up digital transformation

According to experts’ view, in finance, supply chain, and across the company, CFOs are actively prioritizing strategic solutions that can increase efficiency and effectiveness, especially in times of crisis. CFOs can set their teams up for success while maintaining the bottom line by striking a balance between business continuity, digitalization. And decreased operational expenses.

Expertssuggestprioritizing topics that may necessitate action. Owners for evaluation should be assigned to technology, procedures, and team management, for example.

Seeking assistance from the government and insurance happening

With governments implementing a slew of stimulus initiatives. Businesses should keep an eye on national and organizational prospects for packages that can help with employee. Supplier, or tax payments. Insurance can also help restrict or lessen losses. Business interruption insurance is available, but it may be costly, and it’s critical to read the fine print to understand exactly what you’re insured for. Right now, a lot of individuals are learning that there are pandemic exclusions. It’s crucial to compare the expense of insurance against the risk of something bad happening.

Making a list of key flaws

Experts opined we are now in the middle of a live crisis. They went on to say, when things are really live and immediate. There is no better opportunity to test the robustness of your responses. They recommendanalyzing why something isn’t working to identify potential gaps. A labor scarcity, a lack of infrastructure, or something in the external environment could all be factors.

The potential holes in how you are treating the situation right now should documented. And incorporated into the next cycle of your business continuity planning. Whether businesses are planning to take government policies as the savior or considering redrafting their relocation policy, it is time to take action.

How To Motivate Workers To Gain Efficiency – Achieving a worker’s well-being is the key to obtaining the best professional performance. Work motivation is, therefore, a mandatory subject for any HR professional. Discover the keys to motivate your employees.

One of the biggest problems that companies find today concerning their workers is the lack of work motivation. The reasons that lead the worker to a situation of job demotivation can be diverse. Routine, professional stagnation, or misunderstanding with the team may be guilty. This situation can be harmful to both the company and the worker.

Lack of Motivation Means Less Production

The result is productive stagnation. Since the worker performs less, the company is less abundant. New projects, new ideas are not created, and working methods are lost. To do this, here we show you several keys to reverse this situation and return to work as a motivated team.

What is Work Motivation?

How To Motivate Workers To Gain Efficiency – Specifically, we call work motivation the capacities that a company has to maintain a constant positive stimulus on its employees about its activities.

It is essential to achieve motivation that the objectives set by a company are related to those set by the worker. In other words, the company and its employees are aware that they are rowing in the same direction, and it meets the expectations of both sides.

Motivation to work depends on the worker’s age and various cultural and social aspects. That is why work motivation does not rely exclusively on the worker and the company for which they work.

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Keys To Achieving Work Motivation

Achieving a worker’s well-being is the key to obtaining the best professional performance, but are companies committed to improving their workers’ situation? Not all of them do enough, and this prevents employees from getting work motivation. Also, many times that the worker does not feel well treated, stress and depression appear.

To change this situation, the company must be aware of its goals as a professional and use its resources. In addition to the company, the worker plays a fundamental role and must reverse the situation.

How To Motivate Workers To Gain Efficiency – To achieve a real change and achieve work motivation, the employee must be more participatory and show his dedication to each project, not only for the company but also for his professional development. Maintaining a good relationship with colleagues and teaming up is also really helpful. Trusting your partner is taking giant steps inefficiency and work motivation, but, above all, the worker must trust himself. Valuing one’s qualities makes the worker more effective.

On the other hand, although it may not seem so important, creating a comfortable workspace is key to work motivation. As the worker spends many hours in the workplace, it is essential to create a pleasant environment.

Advantages of Digital Marketing

Digital Marketing to Reach Larger Audience through Digital and Social Media campaign can reach a vast audience, and it can get segmented in such detail that you will always obtain valuable information according to your target audience. Results are much easier to measure and in real-time

It is also possible to adopt a digital campaign to reach a local audience.

Digital marketing is an interactive way of reaching an audience; it uses social networks to cover a vast audience.

Direct contact between the public and the brand is constant, which means that the company can get valuable, real-time feedback from consumers.

For print media, the reach of a magazine or digital press is a considerable advantage; due to a reduction in printing and raw material costs.

It has more advantages for including the strategies and benefits that digital marketing brings to our companies. Even though traditional marketing still exists, the digital world has more and more covers, and it does not seem that it will stop.

It is essential for today’s businesses to have a website and interact with your consumers. Some traditional marketing strategies work, especially if you reach a local audience; contact local companies, organizations, and media is essential. But most importantly, merge everything; and take all the benefits that digital marketing offers us to keep up to date in today’s world.

Digital Marketing important and gives us so many benefits

Through all digital and social media, and by posting positive comments, evaluations about your company/product (and your happy customers), you can attract new customers; and build a long-lasting relationship.

However, It works both ways! Satisfied customers can help you, but dissatisfied customers can damage your business massively and immediately. Remember that information on networks goes faster, and it can go viral in less than a few minutes.  As a business owner, you should remember the following points:

Encourage participation through digital media

You can capture new customers through social media channels. In doing so, make sure that you maintain proper segmentation across different customer groups. Later, you will be able to interact with them and encourage them to various actions.

Never underestimate the tremendous scope that digital marketing can bring. It can be a mistake to believe that having a profile on Facebook or Twitter and having many “likes” or having many followers will already mean a resounding success for your company. But if you maintain a correct and continuous interaction strategy with your followers, you will build credibility and trust towards your brand.

Also, keep in mind that you should get a lot out of your website, bringing you a lot of low-cost traffic. Keep a professional team of programmers and web developers to maintain your website with all the measurement and monitoring elements. You are optimized in search engines to keep your customers updated about everything that happens around your brand.

Please note that this is not child’s play; You must group a professional who knows how to inform your clients of your discounts and promotions; without reaching the point of becoming a spammer.

Stay one step ahead of your competitors

Every year many companies give up on traditional advertising methods and focus on SEO, Google Adwords, and Social Media strategies, investing vast amounts of money in these resources. It is why the market becomes more and more competitive, and you suddenly realize that small companies that were not previously competition are taking giant steps. They owe a lot to digital marketing.

Large companies indeed have large budgets; But if you join highly trained professionals, there are many tools they can use. For example, schedule Google alerts to monitor your competitors. Many devices will allow you to keep track of the competitor’s products and the digital marketing strategies they carry out to get ahead and improve your business strategy.

Introduction

The time for exams has arrived for all our students of the Degree in Tourism and Higher Degree Training Cycles. To survive online final exams, it is essential to establish study habits and routines. Before starting, the motivation for studying is essential; this will make everything much more comfortable. We bring for you the key to studying from home.

Managing a student organization is a difficult task, even for the most organized student groups. Use this student organization template as an all-in-one guide to the process.

1. Planning

Planning is always crucial.

Consider the dates of exams and deliveries, where you will have to spend more time. In addition to general planning as advice for studying, it is ideal that each week you plan the next one, setting small goals each day, so it will be more satisfactory to meet five simple goals a week than a large and cumbersome one.

2. Study Space

Avoid being distracted by anything.

For this, it is essential to have an adequate study space. It translates into a wide table, a comfortable chair, a bright room, noise insulation, and only necessary material (computer or tablet, agenda, papers, and pens).

3. Study Times

Manage your time effectively.

An excellent method to manage study times is by minute doses. That is, studying without getting up at all for 30, 45, or 60 minutes and then taking a five or 10-minute break to free yourself. In this way, you alternate studies and break in a balanced way, concentrating many study moments.

4. Study Method

Reading and memorizing is only part of the study.

There are many other techniques such as transcribing, underlining, summarizing, making diagrams or making concept maps that will help us understand and memorize what we study. Recording yourself reading to listen to it, reciting the agenda aloud, or explaining it to another person can also help us. Likewise, doing practical exercises or studying real cases allows us to understand things better. And don’t forget those colors help to memorize.

5. Avoid Distractions

If you use the computer, try not to access the internet to avoid social networks or “google” any nonsense. Music can distract us and end up singing each song, so try calm or instrumental music to help. And having a bottle of water on the desk will prevent us from getting up to the kitchen and entertaining ourselves there.

Tips for Studying from Home

Sleeping well (at least 8 hours) helps us consolidate knowledge, and sleeping little causes memory loss.

The intense study days are used more in the middle of the study cycle. The days before the exam only increase our stress and do not give time to settle knowledge.

Ask your teachers about the best study methods for each subject. There will be no better advice for studying than those given by those who teach the subject.

Avoid having a window right in front of you or having many decorative elements on the walls so that you won’t raise your head from the notes every minute.

Sugar gives us the energy to study; it is good. But taking caffeine or taurine every day to “focus more” can be bad for our health.

And after several hours of study, some activity is necessary to relax, such as playing sports, playing an instrument, or enjoying with friends. In this way, we will acquire a sober and healthy study habit that will allow us to enjoy what we study and learn. Let’s know to manage our time effectively.

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