Marketing strategies are the holy grail for most companies. With a diverse pool of marketing tactics, methods, and platforms to use these days, it could be challenging to choose which ones would result in a faster Return of Investment (ROI). And if you’ve selected to leverage outbound marketing more than inbound, you’ll need to choose the best approaches for your business.

With outbound marketing, you get to take the first step towards your customers. There is no specific targeting or personalization required with such strategies, as long as you get your brand and message exposed to as many potential customers as you can. Surprisingly so, when done right, these outbound marketing strategies convert to sales and revenues and exceed the forecasted ROI.

To get you started, consider applying the following outbound marketing tactics:

1. Cold-Calling

As long as the telephone has existed, cold calling has been practiced ever since. Some businesses may have thought this tactic has reached its endpoint, but the truth is, this old but gold method is still effective now. Representatives of companies use this technique to introduce themselves to prospective customers. In an unsolicited phone call, you have no way of knowing how the other end of the line will react.

This strategy requires careful execution as it can be specifically applicable depending on your business and industry. But when done right, this allows you to acquire leads, prospects, and even closed deals. Companies using this outbound marketing approach should invest in technology and phone systems that are convenient and timely, like the Power Dialer. Sales reps and cold callers can now contact their list of leads anytime, anywhere, with various functions and support.

Here are some more benefits of cold calling:

• Sales Pitch Mastery

The fact is cold calling is an excellent way for new sales reps to practice their calling techniques and approaches. Sales pitches can be mastered and modified through multiple calls made every day. Having real-time feedback from prospective clients can also help you adjust your pitch once you’ve had a few conversations.

• Consistency

Whenever you execute cold calling, you should use a script that has been tried and tested and promotes your product effectively. This allows you to stay consistent with your company’s standards. Similarly, other people would feel that your brand is consistent through uniform information and expertise shared with them.

• Measurable

The effectiveness of cold calling can be immediately measured. It is possible to view the number of calls your salespeople make and the number of prospects they speak with through outbound sales software. At times when the number on their list can’t be reached, your team can utilize ringless voicemail software so they can create and send voicemails in an instant.

This also allows you to track how many voicemails or calls you’ve made. You can measure the number of appointments you’ve booked. Moreover, calls can be recorded and played back for quality control and improvements.

2. Direct Mail

Some businesses may wonder if direct mail marketing is still a great way to generate leads in today’s digital age, and most of them still believe so. Direct mail still holds the power to connect to your customers straightforwardly. This is particularly effective if you have fewer targeted individuals. You can do a follow-up by using the direct mail strategy.

Marketing teams research potential markets by segmenting them based on demographics, psychographics, behaviors, and geographic locations. By doing so, you can precisely get to know more about your target market, as they’re the ones who are likely to purchase your products. Your sales are almost guaranteed when you target a group with a higher likelihood of buying.

Setting realistic goals and conducting tests allows your team to determine the best course of action for your customer base. When implementing the right direct mail strategy, it’s crucial to decide who your possible consumers are and make sure that they still read their mail letters.

3. Tradeshows

Organizations use tradeshows to meet prospective clients, convert prospects, or retain existing customers. There are many ways to implement this marketing strategy. Either your company hosts an event, participates in one, or collaborates with others.

However, when conducting tradeshows, it’s essential that your team markets and advertises the event very well early on. And since this strategy is being used as your outbound marketing, you need to be sure to relatively expose the event to all of your possible target audiences. Outbound marketing usually targets a broader audience, requiring heftier costs initially.

But this usually pays off, considering how much the converted sales will be at the end of the event. And even if some sales weren’t closed, this kind of outbound marketing still works for you because more people have noticed and distinguished your brand now. Hence, allowing you to hit two birds with one stone.

4. Printed Ads

Considering the emergence of digital marketing, you might think that the printed ads strategy is no longer relevant. Print ads are still highly effective for smaller businesses with a local presence. You shouldn’t have to spend too much money on these ads, and if you target only those in your community, it’s a great way to promote your local business. Imagine handing out pamphlets in your local neighborhood to broadcast about the schedule of your business launching, these people living within the proximity will most likely be intrigued and informed about it.

Digital advertising is on the rise because the internet makes it affordable for businesses to promote their products and services. To be successful, online marketing needs to be complemented by print advertising. In this day and age, many people still read printed ads in newspapers, magazines, and other mediums.

Here are some more reasons why your business shouldn’t disregard marketing through printed ads:

• Demographic Targeting

The demographics of a small business’s loyal customer base are broken down by success. To target the demographic base of their customers, business operators place printed ads in publications read by the target audience after learning their primary demographics.

For instance, health-conscious people may have subscribed to a wellness magazine considered a top authority and expert in the industry and subject matter. You can advertise your wellness products in this magazine as the readers will likely view your advertisement. Consequently, advertisements printed in magazines or other paper formats still hold power.

• Neural Experience

Print advertising strengthens the reader’s reward-driven neural activity, so they feel good about themselves after reading it. Printed ads come with a compelling call-to-action method that evokes the customer’s interest and curiosity—creating a need and satisfying that are all possible thanks to the dopamine secreted in the brain during a person’s neural experience when reading prints.

• Builds Trust

Unfortunately, some online marketing campaigns are perceived as misleading by some viewers. Due to fake news and unreliable sources, some people hesitate to believe what they see online. On the contrary, printed ads don’t have the same perception. Print remains the most reliable marketing source up to date.

There are no pop-up ads that promote unwanted products and services in print advertising. When you place your print ads in a reliable and credible magazine or newspaper company, your customers can give you the same trust. This allows you to get on their good side.

5. Email Marketing

Email blasts are still effective now. Despite social media’s dominance, email usage is still growing. Emails can be created and sent quickly with the correct email marketing capabilities. There are many kinds of content that you can incorporate into your email blast. You can even use images in your email marketing campaign.

It could be discounts, high-quality information, sale announcements, and so on. When you include an offer for something free in the marketing email, you have a much better chance of grabbing the recipient’s attention.

You can reach your target audience with a strong email marketing strategy and increase sales at affordable prices by connecting with them in a personalized way. With email marketing tools, businesses can reach customers more effectively than ever before, just as other platforms and media have changed. These are some reasons why you need to engage in email marketing:

• Most People Use Emails

Emails have become one of the staple communication platforms for people worldwide. People have spent more and more time communicating via email as the years have passed. It has become a habit to reply to emails in some way. Whether replying, forwarding, clicking through to another embedded link, deleting, buying something, or signing up. So, today’s the time to incorporate email marketing into your outbound marketing strategy.

• Targeted Messaging

In terms of lead nurturing or sometimes called lead marketing, it’s without a doubt that email marketing is effective in this way. There are varying stages in the buying cycle for your potential customers. While some customers are in their comparing stage, some are on the verge of buying your products, so creating email content to specific individuals depending on their stages will allow you to increase converted sales eventually.

• Affordable Marketing

By using and maintaining your list correctly, along with your email marketing, you can reduce your overall cost and improve your ROI. Personalized emails will increase engagement and conversion rates while simultaneously decreasing email costs. With the advancement of technology, email software allows you to pay a minimal amount and get to email a lot of your target audience in a few seconds.

6. Video Advertisements

There are expert predictions on the future of video marketing for many businesses. Video advertisements are also an effective outbound marketing strategy to help your business. Your marketing videos will amaze your audience if you put some planning and creativity into them.

With the high percentage of people using their gadgets like laptops, tablets, and smartphones every day, chances are they watch a lot of digital videos online. For this reason, advertising in digital video is the future because it allows advertisers to connect with audiences in formats they prefer. Here are some aspects of why digital video ads are a must for your marketing strategy:

• High Engagement

Movement and sound are two things that catch users’ attention in video ads. They both contribute to conveying a compelling message, thus resulting in better engagement.

• Easy To Share

Many users post, share, and comment on video content, aside from texts and photos, on social media platforms. They also share them with many of their friends on other social networking sites. Video ads are foreseen as exciting and engaging as long as you make them as relevant as possible. People will definitely watch and share them if they’re creative, unique, and appealing to watch.

7. Radio Ads

The power of radio lies in its audio-based nature. When executed professionally and flawlessly, listeners can relate to the advertiser’s message. Radio ads are economical, targetable, easy to track, and highly effective if done correctly. Business owners and entrepreneurs can benefit from using the radio for advertising campaigns for the following reasons:

• Cost-Friendly

Cable television advertising is more expensive but has a similar reach to radio advertising. Most car drivers in many countries still listen to radio stations while driving to and from work or getting stuck in traffic. Radio advertising relies on repetition, and the low cost enables you to run multiple ads, resulting in better results.

• Fast And Easy To Make

By utilizing the services of a radio station to produce your ad, you can create a radio ad quickly and easily. It’s very convenient to develop, requiring fewer tools and props than creating TV ads.

• Targets Listeners

Radio stations are constantly studying listener profiles to determine which demographics listen to their shows and advertisements. There is a peak advertising time during the morning commute or even during the after-work hours. Depending on where you are located, you might even be able to use the lamentable rush hour to your advantage as more people tune in for more extended periods.

Conclusion

While many businesses are focusing on inbound marketing strategies, the different outbound marketing strategies mentioned above have proven how similarly effective they are in leveraging your business’ ROI. Utilizing all of them together is a surefire way to increase your leads and close more deals. Hopefully, you can apply some if not all of the tactics listed in this article.

Creating a company is a dream of many and something that can be done with the right kind of planning and forethought. So, if you are thinking of taking the plunge and becoming a business owner yourself, there are certain things that you are going to have to ask yourself and think through before you will ever find success in business.

What Is Your Product?

The very first question you should be asking yourself as a prospective business owner is this: what is my product? Without a product your business cannot exist, which means you need to know exactly what you are selling and why before you can even think about establishing your company.

Unique Selling Point. One of the most important points you should be considering when identifying your product is what makes it unique. Your unique selling point, or USP, is the thing that makes your product worth buying, and without one, there is no reason to expect customers to want to interact with your company over any others.

What Is Your Target Audience?

Now that you know what your product is and what makes it unique, you can consider who exactly your target audience should be for such a product. Your target market is an incredibly important consideration when it comes to how you are going to market your product, so this is something you should give ample time and consideration to.

What Is Your Marketing Strategy?

The next thing you should be thinking about is how you are going to be marketing your business. A company cannot survive without custom and the only way to get customers is to let them know that you exist, which means you are going to need to advertise.

Web Presence.

Online marketing is a highly important aspect in modern business because so much of modern commerce takes place online. This means that establishing a powerful web presence is one of the best marketing decisions you can make. Fortunately, you do not need to know how to improve your web presence yourself, searching things like “SEO Sheffield” can help you to find high quality web marketing services in your area.

Media Marketing.

On top of that, making use of popular media is another fantastic method to bring attention to your new business. Whether you capitalize on online or offline media, the result of bring attention to your business will be the same, so capitalize on the area that is most likely to reach your target market.

What Are Your Costs?

Finally, you are going to need to consider the cost of running your business in order to start up correctly. There is no point in creating a business that is doomed to fail financially, which means you need to be sure you can fund your company until it begins to turn a profit. It is also important to note, that you should consider how much revenue you expect to generate from selling your product so that you have a general idea of whether you can out earn your costs.

Hit A Million Views To Your Website – Search engine optimization, SEO is on every entrepreneur’s mind these days, as it becomes an essential component for business survival. The landscape of SEO keeps evolving, while many popular digital marketing techniques become obsolete with time. At the same time, several continue to dominate the SEO domain. Marketers have to stay abreast with the latest digital marketing and SEO arena and apply the latest techniques to bring more visitors to their website.

Modern life is hectic, and people do not bother to check out other search results beyond the first page. Experts comment that websites landing on the first page of SERP, search engine results page generate the most leads and turn potential customers into actual ones. Marketers need to be vigilant and intelligent with their SEO techniques to attract more visitors.

The following are some of the SEO hacks which will help you in hitting a million views to your website:

Conduct SEO Audit

Creating a website is crucial for digital marketing, but it isn’t sufficient. Marketers should conduct site audits frequently and evaluate their websites’ performance. It helps them identify their areas that need improvement, and they can work on them and turn them into their strengths. Site audit gives a clear picture of users’ engagement and determines the type of content they prefer the most. While you audit your website, ensure that you analyze the website’s URL, integration of keywords end formation of content. Several tools are available online to help conduct site audits but do your research before using one for your website.

Pay Attention to Off-Page SEO

Marketers stay diligent while dealing with other off page SEO elements. As the name implies, it refers to all the techniques that one uses outside a website’s boundaries. Link-building is one of the effective off-page SEO strategies and helps websites attract more users. Social media marketing is gaining immense momentum as it enhances brands’ visibility with a few clicks. Marketers can venture into off-page SEO tactics to achieve maximum traffic on their websites.

Create Timeless Content

Content is the ultimate aspect of a website that either navigates users towards a website or drives them away. Evergreen content will continue to bring users and boost up your websites’ visibility. Content is a vast term, and images, videos, blogs, and gifs all come under the umbrella. Although creating content targeting an event can be a good idea, for the time being, it may not be a source of generating leads in the long run. Sharing content on social media while considering the target audience is the key to create timeless content, and marketers can use it to hit a million views.

Invest in Technical SEO

Marketers can strive hard and apply innovative strategies, but ignoring SEO’s technical aspects may fail in bringing more users to their websites. The search considers several elements while displaying results and UI/UX friendly websites are likely to earn higher rankings. You need to frequently visit technical areas of SEO and see if it needs some improvement. A high bounce rate is a red flag and puts the webpage down the ranking of search results. Another critical point is to analyze the page’s session duration and see how long users last on your page on average. Working on-site navigation also improves site performance and helps it enhance its rankings.

Provide Users with Better Experience

There are billions of websites, and your website will be one of the hundreds in your niche. Internet users do not appreciate complicated layouts, unreadable fonts, and slow pages. The general idea is that the users do not wait for more than twenty seconds to load a page, and they turn to other alternatives. Moreover, marketers need to optimize their websites for mobile users. Many people prefer using smartphones for their searches and consider opening a laptop or desktop a hassle. When a website provides users with a better experience, users return and do word-of-mouth marketing for them.

Participate in your Niche-Related Forums

Marketers need to go out and about to promote their websites, but the key is to do it subtly. Instead of writing ‘purchase our product,’ they can be creative and integrate the same message subtly in their content. Commenting on niche-related authentic websites, sending them guest posts, and participating in related forums while hyperlinking the website’s URL are easy ways of promoting a brand. More users will come across the website’s link and end up visiting it. Furthermore, the more backlink from authentic and reliable web pages a website has, the higher it ranks. Participating in niche-related forums is an effective link-building strategy and can enhance a website’s visibility.

Integrate Videos and Images

Images and videos are attractive, and the correct usage of colors can help marketers attract more users. Integrating keywords in images and using infographics are the tried and tested ways of enhancing SEO and enhance webpages’ position. Incorporating subtitles in videos makes your content accessible and useful for deaf people. They can easily consume content, giving your web page more views. Moreover, you can integrate keywords in video transcripts and leverage them to appear on initial search pages. Many people do not like reading a lengthy blog, but they do not mind consuming the same content in the form of videos. Marketers can try and integrate different types of content as per their target audience.

Conclusion

SEO needs a proper plan, and marketers who devise appropriate programs while keeping the target audience and current SEO trends in consideration manage to achieve their goals. Some people think that integrating keywords in content can help them in ranking high and garnering more users. While inducing right-targeted keywords in content is still crucial to SEO. Modern users tend to prefer voice search over typing, and optimizing content for voice search can also enhance SEO and help webpages land on initial pages of search results.