Content Marketing Strategy

A content marketing strategy can be adapted to any segment to bring real results to companies. Learn about the particularities of this digital methodology for the financial market.

Content Marketing is a strategy that allows companies to create their audiences from the development and distribution of relevant content that attracts, informs, educates, inspires, and entertains the public to generate qualified business opportunities.

Content Marketing is one of the Digital Marketing strategies with the best ROI for companies, regardless of the sector in which they develop their economic activity.

In the financial market, educational content on finance and related topics are one of these services‘ consumers’ main demands.

That is why it is vital to identify the content opportunities that bring you closer to leads and customers to increase, in this way, their confidence in your services and, consequently, close more sales.

We are going to analyze, then, the particularities of Content Marketing for the financial market.

Is it essential to do Content Marketing for the financial market?

Implementing a Content Marketing strategy for the financial market has some peculiarities.

First, the financial sector operates in a complex environment, delimited by each country’s regulations (economic changes, such as global recessions) and the digital transformation with the arrival of Big Data, AI, and the digitization of services.

Second, the topics that financial marketers must work with are highly technical, so creating content for the industry can seem challenging.

However, there is a shortage of content in front of an audience that demands more about finance and security in transactions and ventures when confidence in financial markets is in crisis.

For this reason, companies that were ahead of time to incorporate this strategy are seeing more benefits compared to those that do not.

In fact, according to The Advisor Coach, 61% of financial services marketers say that implementing a content strategy has helped them generate traffic and establish a relationship with their customers.

Following these results, 72% of financial companies plan to increase their content marketing budget in the next year.

Content planning is the structure by which your company determines which content initiatives to execute and when. It’s all about processes and workflows.

It shows the importance of content for financial services clients.

Through it, consumers can update themselves, discover how to manage healthy finances, understand complex concepts, learn to make difficult decisions, etc.

Advantages of Content Marketing for the financial market

As we said, companies in the financial sector that have already carried out a content strategy reported a series of benefits for their businesses.

Below we describe some of them following the results of a Brandpoint study.

Brand credibility

69.8% of the companies surveyed showed a considerable improvement in brand recognition and their relationship with customers thanks to Content Marketing.

Through educational content, a brand can gain notoriety and stand out in its consumers’ minds, even positioning itself as a benchmark in providing financial services.

Digital visibility

Reaching a planned audience was the most perceived benefit of 62% of companies. By improving their presence on digital channels, they increase their presence on the Internet.

Looking for the top positions in search engine results, being cited on authoritative websites, increasing the subscriber base, and maintaining a good rise in online reputation, financial companies’ digital visibility create relevant content.

Qualified leads

61% of the companies surveyed consider the increase in website traffic as the most significant benefit of implementing a Content Marketing strategy for the financial market.

Consequently, 45.2% believe that lead generation was the variable that most benefited from the strategy.

And it makes sense, as attracting higher-quality traffic leads to better lead capture, especially when working with a documented strategy.

Long-term authority

Addressing the issues that no other company dares to explain to its clients positions us as an authority.

60.5% of companies believe that building a relationship with the customer is the most significant benefit of Content Marketing for financial markets.

People become clients of companies they trust, who are sure of what they do.

And this is even more relevant for the financial market!

Due to the sector’s specialization, clients want to be sure that they are depositing their money in the right place, and content production can give them that confidence.

Technology is a fundamental ally

Technology and innovation are fighting for a fundamental role in the new global order of business. The challenges now arise in digital environments, requiring new and better digital marketing strategies. Approaching the next customers from the new diffusion channels involves a reinvention of the methods.Therefore Technology is a fundamental ally in your digital marketing strategies.

Whoever runs the show in the digital marketing department must be ready for change. The constant ups and downs driven by technological advances motivate them to approach change as a regular.

This new reality also poses the challenge of humanizing brands through the effective use of technology. Those who are not aware of it will perish in an attempt to keep traditional business models current.

The human factor within a digital marketing strategy will be one of the main focuses. It will bring brands closer to an audience that seeks to identify themselves and provide them with reliable solutions.

There can be no marketing if you do not consider the emotions, impact, and needs of potential customers. Failure is at the door of that intricate corridor that many companies walkthrough because they are not clear about their objectives.

Digital transformation helps the digital marketer grow, create new markets, and maintain corporate culture. In this way, their actions will be influencing both internally and externally.

That is why the good comes through the door, and, in this case, you have to guard the digital marketing strategy with the proper use of new technologies. There is no other formula to face your customers’ needs or to attend or listen to what they want from your product.

The irruption of data in digital marketing

But how can these new technologies also be offered to consumers? The irruption of data in digital marketing provides the answers and mechanisms to achieve it. Like communication, digital marketing leveraged by technology can change the corporate and commercial culture.

More than 22% of start-ups are working in technology-based fields. Also, online sales continue to gain ground. Who does not buy any product or service online today?

Achieving such breakthroughs requires the marketer to break through the barrier of prescriptive analytics. Failing to do so will make it difficult for you to know or predict your customers’ real needs in addition to anticipating them.

That is where the data comes into play because these professionals’ profiles adapt to effective ROI analytics, which seeks to increase the brand’s satisfaction rate and prevent it from losing its commercial value. This information can be obtained through Big Data, essential in any marketing strategy design.

The data fed by the technological tools for its collection has allowed optimizing the marketing department’s functions. It is responsible for creating new knowledge spaces where you can have accurate information to develop each campaign.

But the more data, the greater the demand for technology that allows its collection, storage, and processing. And that is where the new paradigm of “digital thinking” arrives in a disruptive way.

The development of artificial intelligence now provides the marketer with another powerful tool for Big Data analysis. It has allowed significant advances in the creation of new knowledge bases and understanding of customer needs.

If you are trying to build a career on Instagram, then the blue badge should become your priority. If you get verified on Instagram, you are making sure that your content is unique and no one else can claim your account name. For this reason, all the influencers are applying for Instagram verification as soon as they can, since they want to establish a brand of their own.

Even though it is easy to learn the steps on how to get verified on Instagram, it can be a rather challenging process to get accepted. In this article, you are going to discover the steps of Instagram verification, as well as the platform’s requirements. In addition to this, you will get some useful tips that will make the process much easier for you.

What is a Verified Account on Instagram?

First of all, any account can get verified on Instagram, no matter if it’s a business, influencer, or any other user with a big following. You can understand which accounts are verified by a blue badge that appears next to the account’s name. This blue badge indicated that this is an authentic account, owned by a real person. With this practice, Instagram helps users check if the accounts they are following are genuine and not copycats. Therefore, if you are investing time and money to grow your Instagram account, you need to follow the process to verify it.

How to Apply for Instagram Verification

Even though verification is important, it is very easy to apply for it. The steps on how to get verified on Instagram are the following:

1. Log in to the Instagram account that you want to verify.
2. Tap the icon at the top right part of the screen.
3. Tap “Settings”, and then, tap the icon “Account”.
4. From there, tap the option “Request Verification”.
5. Then, you will see a form, where you have to fill in your information. These include your real name, your category, and your account’s name. In addition to this, you have to upload an image of your ID cards. Therefore, remember to take a high-quality picture of your ID card before you start this process. However, if you want to request verification for a business, you will have to submit any business document, such as a utility bill.
6. Once you have filled in every information that the platform needs, you must tap “Send”.
7. The platform will check your application and inform you whether your account has become a verified one or not.

What are the Platform’s Requirements?

Very often, Instagram verification is troubling for many influencers as that platform has some specific requirements that you must meet. Thus, your account and content must be:

• Authentic – this means that your account must represent a legal entity, such as a real person or business. This aims to reduce the amount of spam and copycat accounts on the platform.
• Unique – this means that every business, influencer, or user that requests verification can only verify one account. There is only one exception to this rule, in the case of language-specific accounts.
• Complete – this means that the verified account must have all the information completed. First of all, the account must be public, while there should also be a profile bio, profile photo, and at least one post. Moreover, you mustn’t include any “add me” links to the rest of your social media profiles.
• Notable – this element means that your account must be noteworthy. In essence, you have to create an account that makes buzz on social media, or that you have been featured on the news.

Can You Lose your Blue Badge?

One more thing that you need to keep in mind while trying to get verified on Instagram is that the platform can remove your blue badge or disable your account. This is a very rare case and it can happen if you:

1. Break Instagram’s terms of use and policies,
2. Try to transfer or sell your verified badge,
3. Promote other services on your profile bio, name, or photo,
4. Use a third-party account to verify yours.

Get Verified on Instagram with These Tips

As you can imagine, the most challenging requirement if the Instagram verification is to create a notable account. To ensure your verification, you have to follow these tips:

#1 Increase your Follower Count

The first thing that you need to do before you request verification on Instagram is to increase your follower count. Even though the platform doesn’t require a specific number of followers, it is advisable to gather more than 10,000 users before you apply for the blue badge.

#2 Build a Specific and Personalized Aesthetic

One of the things that Instagram values the most in its creators is the authenticity of their accounts. This means that the posts you create must be original and not similar to other accounts’ content. To ensure your originality, adopt a specific aesthetic and create high-quality images that will gather a lot of engagement.

#3 Try to Make your Posts Go Viral

One of the requirements that many influencers fail is to create a notable account that will justify the verified badge. One easy way to achieve this status is to make your posts go viral, thus occupying the explore section of Instagram. This way, your account will gain a lot of traffic and become well-known.

#4 Make your Account Visible

Apart from a viral success, you have to make your account as visible as possible. For example, you can use all the popular hashtags to appear in a lot of searches. Similarly, you can include hashtags on your profile bio, a practice that will boost your account’s visibility.

#5 Be Persistent

Many influencers get discouraged because their verification request is turned down. However, after 30 days, you can request it again. If you are turned down, you can use these 30 days to boost your account and increase your engagement.

Final Thoughts

In this article, you have learned how to get verified on Instagram. Even though it is a challenging process, it is not an impossible one. With enough determination, you can make it happen.

Financial services marketing trends for 2024

The financial service industry has everything to do with handling assets and money. From managing the money of several individuals to giving provisions such as loans, the industry is vast. The economy of a country is dependent on the well-functioning of this one sector. But, there was a lot of disturbance in the industry during the pandemic.

Given the vitality of the business, it went through various advancements. Pandemic made digitalization huge. Almost every field started monetizing their business and revoking their losses through marketing strategies. The financial service industry went through the same. With the growth of technology, all the financial operations went online. The change led to the functioning of the entire industry in a positive direction. Inculcation of marketing trends in the finance sector has led to happy clients and smoother business. People started taking more interest in the finance sector, and digital marketing made it easier to provide valuable content.

Net banking, online investments of stocks, accessibility to loans are the relevant changes the industry has seen. That being said, having a basic idea of the various trends will be beneficial for growth in the upcoming year of 2023.

Financial services marketing trends of 2023

There is an introduction to financial marketing. Having a deeper understanding of the finance service marketing trends can help your finance brand witness a high return. Now, let’s dive into some marketing trends for the year 2023.

Delivering more educational content

The main problem with the finance sector is not everyone has an understanding of it. People started gaining interest in the finance sector after the pandemic. Through the ease of technology, many individuals started investing in the finance sector as a passive income for a higher return. So a beneficial trend one can follow is delivering more educational content about stocks, trading, investment banking, compound interest, real estate, etc. People are more enthusiastic about learning and applying the same. Research goes before making any financial decision. If you are a finance company, content increases engagement of the brand and website. Plus, financial content coming from a known brand is more trusted.

Providing unique financial services

The products and services provided by the various financial companies are monotonous. Hence, curating concise and clear value proposition services you offer is a trend that needs evaluation. On giving clarity of what set of services are you optimum in providing you get high-end clients. What problems do your services solve and what services make you stand out in the market is an important aspect to ponder. Provision of such information will be necessary for attracting the ideal clients for you.

Inclusion of AI and Machine Learning

Post-pandemic, AI and, Machine learning have galloped the market. Every sector has started the use of it as it is a rewarding investment. It saves time and resources and proves to be cost-cutting for the long run. The trend of inclusion of AI and Machine Learning has proved to be beneficial for witnessing higher growth.  AI uses virtual assistants to ease the entire process. It is a digital marketing trend that has improved the functioning of every industry.

Provision of better mobile experience

There is a shift in the functioning of the entire market. Everything functions through the convenience of the mobile. Hence, a prevalent marketing trend is the provision of a better mobile experience. It is statistically proven that 97% of millennials use net banking. Many UX designs improve the entire customer experience, helping with brand retention and conversion. Net banking, purchasing of stocks, taking loans all happens through mobile phones. Hence, having a memorable UI is a crucial aspect.

Introducing Digital Marketing in finance companies

There are some tangible benefits to creating a marketing strategy. Merging the finance sector with digital marketing can improve your brand visibility. Plus, running campaigns and online advertisements fetches you an increased return on investment. Investing in digital marketing can also help you get appropriate clients too.

Conclusion

The ever-growing finance sector has undergone a tremendous amount of changes. Digitalization consequentially helps in the widespread distribution of your brand services and products. Marketing in the financial sector can be an everlasting tool. It will make the functioning and work norms of financial companies very convenient. If you think about it, the correct financial services marketing trends can go a long way in endorsing growth and profit to your brand.