businessian

Omega is an internationally known luxury watch brand that has been around since 1848. The 173-year-old brand started in Switzerland in the small village of La Chaux-de-Fonds by a man named Louis Brandt. Brandt’s crafted watches were known to be accurate and of high quality. The brand became famous in Switzerland then built its name in Europe and then eventually in the world. Today, Omega watches have a reputation for classy designs, preciseness, and their awesome collections.

As a luxury brand, Omega has caught the attention of many people- especially celebrities and famous stars. Omega Collections have been given countlessly as birthday gifts and holiday presents. Their collections were worn by superstars off-screen and on-screen, increasing the popularity of Omega. Here are some of the famous people who wore Omega watches.

 Daniel Craig

Daniel Craig, the actor of the well-known James Bond, has worn Omega Seamaster watches on several occasions. He wore the Omega Seamaster Planet Ocean 600m Co-Axial chronometer for Casino Royale and according to him, it never leaves his closet because he does not want to lose it. The Seamaster Collection watches are known for their blue, black, and silver colors, which Craig loves. The famous fictional character, James Bond, a.k.a Agent 007, also wore Omega watches. To be specific, he wore watches from the Omega Seamaster Professional and Omega Planet Ocean collections. Omega has been the official watch of James Bond since 1995. Omega created an exclusive watch for James Bond in the movie, No Time to Die. Craig also partnered with Omega to create the Seamaster 300m 007 edition. His adoration for the brand is beyond business and money talks. In an interview, he said, “The watch is elegant. I’m not sure if I would call myself elegant. But I would like to think that some of OMEGA’s elegance has rubbed off on me.”

Jacques-Yves Cousteau

Famous underwater explorer, a French oceanographer, diver, inventor, and filmmaker Jacques Cousteau is a known watch enthusiast. He contributed to the making of the Omega Seamaster Plongeuer Professionnel. The Seamaster suits his lifestyle very well because it holds the title as the ultimate diver’s watch and is worn by many divers and swimmers because of its up to 1200 meters water resistance feature, co-axial movement feature, and helium release valve. Cousteau also collaborated with Omega and COMEX, a deep-sea diving company from France, to develop the Seamaster 1000m and Ploprof 600. The flawless and functional design of the Omega Seamaster watches are partially thanks to Cousteau and his passion to improve the watch technology for divers.

Tom Hanks

The actor of the iconic Forrest Gump also wears Omega watches on some occasions. He wore a watch from the Omega Speedmaster collection in his movie Apollo 13 where he played James Lovell, an astronaut. It was a Speedmaster Moonwatch which he also wears off-screen. Aside from the Speedmaster Moonwatch, Hanks wore the Omega Seamaster Memomatic and the Omega Planet Ocean 45mm

Ryan Reynolds

Ryan Reynolds has probably a household name in this day and age because of his famous characters and charming personality. His notable works include Deadpool, Detective Pikachu, and Free Guy. Although Reynolds is an ambassador for Panerai, he has been spotted wearing watches from other brands on several occasions. The Omega Speedmaster Dark Side of the Moon, named after a tribute to the Apollo 8 mission, is one of the watches he wore.

Prince William

If royalty has worn your product, you know you have succeeded. Accordingly, Prince William often wears the Omega Seamaster 300m as his everyday watch. His late mother, Princess Diana, allegedly gave him this watch which may be the reason he is very fond of it. From family ski trips to his wedding to Kate Middleton in 2011, the prince has worn this watch.

Kathy Sullivan

The first woman who dove to the deepest part of the ocean wore not just one Omega watch but two! Kathy Sullivan dove to the Challenger Deep, a 35, 810 feet trench, wearing an Omega Seamaster Planet Ocean 600m and an Omega Speedmaster Skywalker X-33. Sullivan was also the first female American NASA astronaut to walk in space. During the space mission, it was said that she wore a watch from the Omega Speedmaster collection. After her trip to space, Omega created the Skywalker X-33 which had both digital and analog clocks. They also added features that astronauts would need and because of this, the European Space Agency certified this model.

Cindy Crawford

The 1980s fashion icon and original supermodel, Cindy Crawford, is a big fan of Omega watches and the brand itself. She has been their brand ambassador for more than 20 years. She even jokes that she has been with Omega longer than she has been married. Cindy Crawford wears watches from different Omega Collections but she especially loves the Omega Constellation Collection. She has contributed to the design of some of the watches which is probably why the collection is close to her heart. Her relationship with Omega is beyond business and according to her, she counts Omega as family. Kaia and Presley Gerber, her children, influenced by their mother’s love and passion for the brand, joined the Omega family as well.

Micheal Phelps

Sports enthusiast or not, you’ve probably heard the name of Micheal Phelps. He is an American swimmer dubbed as the most successful Olympian. Throughout his career, he has won 28 Olympic medals and broke several records. Phelps treasures his Omega Seamaster Planet Ocean 600m Master Chronometer Chronograph and wears the Omega Seamaster Planet Ocean 600m Co-axial Chronograph to his games. Like Ryan Reynolds, he is also fond of the Speedmaster Dark Side of the Moon.

Takeaway

Omega has grown to be one of the most recognizable brands in the world. It has built its name on good quality, excellent service, and great customers. Having an Omega watch might not make you as famous as the people above, but you might be able to have first-hand experience of why they choose this brand. If you know anyone who’s a fan of these famous stars, getting them a watch their idol loves might be the perfect gift for them. If you are a fan yourself, you know what to put on your wishlist!

Set prices in e-commerce

You have created a brand, designed your logo, set up your e-commerce store, found suppliers for your products but at what prices are you going to sell them?

One of the hardest decisions in e-commerce is pricing. If you do not know your products’ value, you could price them too high or too low, thereby losing both you and your customers.

The problem is that while you are thinking and testing prices, your competitors may be getting the upper hand in the online price war. And that’s not what we want. These are the simple pricing strategies you can use: Which is free, secure and makes it easier to plan, manage and execute retrospective app.

Price based on the value

Price based on value, also called price based on customer, consists of setting prices that depend on the customer’s value in the product.

Robert Cialdini has written about this in his book Influence. In a study conducted, a company was selling a product at too low a price, and no one was buying it; But the moment they decided to raise the price, people started buying it! It happened because of the price generated in certain types of consumers an increase in the perceived value. And it is that, in principle, low prices do not attract the attention of specific customers, who think that if the product is very cheap, its quality must be lower.

It’s like Rolex watches: people buy it for social status, without caring too much for the price.

So, when setting your prices, you have to look at your customers:

• Who are they?
• What do they expect from your store?
• What motivates them to buy your products?

As you can see, to correctly apply this pricing strategy, you need to know your customers well. And the best way to learn about them is by using on-site analytics that tracks your visitors’ shopping habits. For example, let’s say you find that most of your customers are looking for payment coupons.

You could use the collected data to explore what your customers value most about your products.

You will probably discover that, in general, your visitors are looking for offers—however, some niche markets – such as the luxury goods sector – whose customers are less price-conscious. If your analysis of the data reveals that your customers are not the ones who are looking for offers, you should avoid doing them.

Price depending on the market

It is an obvious strategy, according to which the prices are what the market dictates for the products.

For example, you could take a tour of your competition’s prices on products similar to yours, and proceed accordingly.

To follow this strategy, first of all, you need:

1) Know who your competitors are

2) Know how you position yourself for them

Once you compare your prices with those of the market, you will know if they are too high or too low. If you have very high prices, you could lower them to attract more customers. If your prices are low, you can raise them and improve your profit.

The price-tracking tool also lets you know when your competitors are out of stock – a moment that you can take advantage of to run an aggressive sales campaign.

I always recommend that a newcomer take a look at their competitors before doing anything else. Once you know where your competition is going, you will have a better perspective, which will allow you to set your prices much more effectively. At once, you should put your prices a little below the competition to not offer the same.

Another thing you can do if you have just set up your store and are entering the market is to set your prices much lower than those of the competition, as a way to enter a new market quickly.

Infographic created by Clover Network, a payment processing company