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Marketing

Increase Sales After the COVID-19 Pandemic – Top Five Tips

by businessian April 2, 2024

written by businessian

Increase Sales After the COVID-19

The COVID-19 pandemic has rocked the world. Virtually all people and industries have been affected. Governments are working to keep their populations safe while the economy struggles to stay stable. Small businesses worldwide have faced countless financial challenges and are trying to adopt new ways to increase Sales After the COVID-19. As we move forward in time and prepare for the end of this pandemic, new methods are emerging in which companies can strategize to make the most of this situation.

In this post, we will offer you five useful tips that can help you and your business increase sales during and after COVID-19.

Reset the product catalog to increase Sales After the COVID-19

As the emergence of the coronavirus has changed the way, we live life. And, when it comes to customers, it’s something you can’t ignore. Some of your products may be irrelevant to their requirements, while others may be essential than ever. Find out what you should continue to sell during and after the pandemic.

Do you sell a product that is no longer relevant?

You may be selling products that are no longer relevant to customers. For example, imagine that you offer accessories for travel or live events. There is a drastic drop in trip and live events due to the pandemic, so these items may cost you to sell. To adjust to this situation and mitigate lost sales, you may want to remove these products or modify them to suit household use.

iHeartRaves is an excellent example of this. They have managed to adapt the products to the customer’s needs. This company is keen on selling products for festivals and live events, so it launched a new collection of clothes at home during the confinement.

Also, keep in mind that customers may no longer need those products you have added to the store once the situation returns to normal. For example, many online stores began selling medical supplies, such as hand sanitizers and masks, to meet market needs during the pandemic. When the coronavirus outbreak begins to subside, consider whether it is still appropriate to sell such items and whether you should make them permanent inventory items.

What products can you sell that are most significant to customers?

Discover how the pandemic has affected your customers and how their needs may have changed. As we’ve already mentioned, many online stores may feel the need to add cleaning and medical supplies to their catalog; it’s hard to ignore the massive boom these articles have experienced on the internet. Add these products to inventory if they make sense for your business. For example, if your online store sells books, it may not make sense to add a hand sanitizer to the catalog.

However, masks are incredibly versatile products that you can advertise as fashion accessories. It makes them an excellent way to meet new customer needs while maintaining the brand.

April 2, 2024 0 comment

Business

8 Things To Consider Before Using Free Business Software

by businessian April 2, 2024

written by businessian

In the error of manual processes, using software is necessary for every business, whether big or small, new or existing. However, it incurs high expenses, especially for a start-up business. A significant amount of money is spent on different business software like accounting, email accounts, and payroll, among other business functions.

Accessible business software is welcome anytime because it’s one of the ways to save money for the business by reducing expenditure and improving productivity. There are several small businesses free web tools that you can explore. However, free software also has its downside; thus, it’s good to consider some of its pros and cons before deciding to depend on free software entirely. Moreover, there are features you should look for when looking for free business software. Read on to learn them.

1. Free Software Has Minimal Or No Support

Considering that using software is critical for business operations, you would like every aspect of the business to run smoothly. It may not be possible with software with minimal or absolutely no support. You may have to upgrade what you have to fulfill specific business functions, which could be expensive. In such instances, it’s better and more economical to pay for software that will support all business operations for better productivity.

2. Ability To Collaborate

Collaboration is vital in a business environment with managers and workers or a hierarchy. Managers should be able to share files with their workers both within the office and those working remotely and on different devices. They should be able to access the files without any complications or struggles. Most of the free software is in formats that have to be converted, which may slow down work. Teamwork becomes an uphill task because you’re not able to collaborate. Thus, it’s essential to take your time to look for free software that can help you and your team collaborate efficiently.

3. Functionality

Every business owner will go for software that can get work done effortlessly. If free software is the kind that will be beneficial to business operations, it’s worth having it. Software is also considered functional if it can be compatible with other platforms. If not, you may have limited options for converting your software to access other platforms.

4. Ability To Sync Information Across Devices

Some free software does not allow information syncing across devices, which is a disadvantage, especially in these times where remote working has become part of running a business. You will need software that supports seamless data access from the company and personal devices through proper data policies. Software like this makes business operations efficient. Hence, you may need to look for free software or pay for one that can sync information across devices.

5. Size Of Company

The size of your company determines the kind of software to use. Free software can work well in a small company with few employees operating from the same area. It may not be a hassle to convert the formats that need such adjustments. Big companies, on the other hand, with several business operations within the office and in other remote places, need to purchase software that can support all functions.

6. Ability To Upgrade

You will need to upgrade your software as the company grows for your operation’s efficiency. Using free software may warrant upgrading if the version does not support some specific business operations your company has grown into. It may be more expensive to upgrade the free software you have instead of purchasing the latest version of the one you have been using in your company.

Get free demo access to SaaS, PaaS or IaaS promotional advertising banner. Man looking on cloud computing services scheme and get started CTA button. Optimization of business process for enterprises.

7. Free Software May Not Accommodate Advanced Features

The free software you’re using may serve you well, but when you need to share some information through worksheets, you may need to upgrade to other applications. This situation may inconvenience you because it may take so much time and engage you in unplanned costs.

8. Efficiency

If you want to attain efficiency, your business’s productivity should increase with its expenses decreasing. Embracing technology is one sure way of making business operations efficient. You should acquire software that enables all workers to do their job well enough to meet the set targets. Using free software may limit the achievement of targets if it isn’t sufficient for all workers at the same time. Thus, consider looking for free software or purchasing one that allows maximum productivity for employees.

Conclusion

Having free software comes in handy, especially for small businesses just starting, because it saves money. Still, most of the time, free software is substandard depending on your type of business and the goals you want to achieve. One significant factor it may not provide is data security. Therefore, you should invest in software that effectively provides that security. As you evaluate the critical needs of your business, consider purchasing good software as one of them.

April 2, 2024 0 comment

Real Estate

Starter Guide to Running a Successful Brokerage Firm – 2024

by businessian April 2, 2024

written by businessian

Are you seeking the possibility of starting your own brokerage firm? Going into this industry can be an incredibly lucrative one. However, it’s also a complex sector that requires a lot of care and planning.

After all, your company will be involved in transactions for securities and stocks on behalf of clients. It only takes one wrong move to plunge your firm into trouble, and the repair bill could put you out of business permanently.

Due to this, you cannot run into this industry without putting together a strategy. Take a step back and consider the following tips for running a successful brokerage firm.

Define your target audience

Building a customer base is the first step toward beginning a successful brokerage firm. To acquire customers, you’ll have to pick up the phone and start making a lot of cold calls. That’s what is required to get the ball rolling and build fruitful relationships.

Ideally, you’ll want a target audience that features high-net-worth individuals. Their impetus is to generally invest ample funds into the stock market. The more money they put into stocks, the bigger commissions you’ll receive as the brokerage firm for their trades.

Understand your responsibilities

As you’re taking the financial responsibility for your clients when buying and selling securities, it should come as no surprise there are various regulations and rules to follow with a brokerage firm. Firstly, you will have to obtain licensing from the Financial Industry Regulatory Authority to start up your business.

Along with local regulations and other responsibilities, one of the most important to remember is anti-money laundering (AML). Money laundering is a serious issue in the financial sector, and governments are trying to crack down on this by setting rules for companies to follow. Without following AML compliance regulations, your company can end up in serious hot water.

Make use of technology

A brokerage firm makes use of technology. That’s obvious due to the need to keep track of stocks and securities. However, there are certain modern solutions you shouldn’t overlook when starting your business. Going back to AML compliance, for instance, you can utilize software to keep track of customers and ensure they’re on the level.

With the right technology solutions, you can make easy work of tricky tasks. As a result, you are able to spend more time on other areas of your business, saving resources in the process.

Get the word out

For any new business, publicity is essential. Even if you are putting in the cold calls to acquire clients, you need to gather customers organically through marketing. This means you have to put together strategies that give your brand awareness a healthy boost.

The good news: there are many marketing channels available to promote your brokerage firm. Traditional routes like newspaper and radio ads are available. You can put up billboards to gain local interest. You can utilize social media platforms such as LinkedIn and Facebook. The list goes on and on. With the right collection of promotional paths, you can quickly get the word out about your new business.

April 2, 2024 0 comment

Real Estate

How to Diversify Your Real Estate Portfolio? – 2024

by businessian April 2, 2024

written by businessian

There are various real estate investment opportunities with something for everyone. Yet, for anyone looking to build long-term wealth by diversifying one investment property into several, learning how to make a real estate portfolio is the first piece of advice.

Many first-time real estate investors are shocked to learn that portfolios in real estate aren’t just for the big players. However, any investor can build a real estate portfolio with the proper preparation.

Whether you are a seasoned investor or have just purchased your first investment property, diversifying your property portfolio can be a fantastic strategy to improve your wealth. But if you want to develop your portfolio correctly, you need to remember a few essential things. Continue reading to learn everything you need to know about diversifying your real estate portfolio.

What Is Real Estate Diversification?

Your holdings in different real estate assets and securities make up your portfolio. A real estate investment portfolio is a document that includes all of your current and previous real estate investments.

When you diversify your investment portfolio, you spread out the risk. You invest in assets from diverse markets or categories to mitigate the chance of a catastrophic loss. As one investment underperforms, another may outperform it, lowering the risk.

Stocks, bonds, real estate, and REITs are just a few investment categories that make up a diverse portfolio. Therefore, to ensure that the performance of your portfolio is not reliant on a single asset class, it is crucial to distribute your assets among several groupings.

Having a diverse portfolio with real estate investments may seem challenging, but several methods exist. Invest in commercial and residential real estate, for instance. Also, you can diversify by investing in other geographic markets or holding physical real estate and investment trusts.

How to Diversify Your Real Estate Portfolio

Diversifying your real estate portfolio is possible in several ways. Less assumed risk means more diversification. As with all acquisitions, the chances of loss are always present because no investment is guaranteed.

1. Asset Type

Investing in several asset classes is one of the simplest ways to grow a real estate portfolio. You could, for instance, put money into a real estate investment trust, a commercial property, or a rental property.

Investing in various sorts of assets enhances your chances of investing in assets that perform differently. For example, just because the residential market cycle falls does not mean the commercial real estate industry will. Thus, you can offset a loss if one market crashes but another does not.

2. Location

Real estate investors, especially new ones, frequently need to learn to expand into different areas. However, you are not required to invest solely in your local area.

You can employ a property management company to manage the property if you invest outside your local area and purchase rental properties. You should discuss your goals with an expert property manager in Baltimore who can assist in maximizing ROI on your rental.

Investing in real estate elsewhere means you can profit from multiple market cycles and invest in various markets. It’s uncommon for two distinct geographic markets to perform similarly. If one performs poorly, another can do well, generating the needed cash flow.

3. Investments: Passive vs. Active

A solid real estate investment portfolio includes both passive and active assets, contrary to the misconception held by many investors that it must only involve real estate investments. Therefore, what does that entail in terms of active and passive investments?

Purchasing rental properties, owning them, letting them out, and managing them are examples of active real estate investing. You are entirely in charge of the home, including picking the tenants, taking rent, paying taxes, keeping the house in good condition, and finally selling it. With this investment, you invested time.

Purchasing shares in a business that manages your “active investing” in real estate is an example of passive real estate investing. Among them are real estate investment trusts. You buy shares in a real estate company that purchases, manages, and leases commercial properties. A percentage of the dividends, as well as the monthly rent and capital growth, are earned by shareholders.

You can profit from various real estate asset types, with the possibility of each performing differently, if you have a diverse portfolio with active and passive investments.

4. Strategy

You can diversify your real estate portfolio by utilizing various real estate investment strategies within the same portfolio.

For instance, you may purchase a few multi-family homes, keep them, and rent them out. You can also buy fixer-uppers, repair them, and immediately sell them. You can also invest in real estate investment trusts. This allows you to benefit from various investing strategies, which might produce different returns.

5. Asset Class

By diversifying your portfolio by asset class, you create a portfolio with several natural assets, ensuring that even if one asset class starts to fall, the others will continue to grow.

For instance, investing in multi-family properties and holiday rentals might be a good idea. That way, not all of your investments will suddenly stop generating passive revenue if people stop traveling like they did in the early days of the pandemic. Permanent residents still require rental homes even when no one is on vacation.

Similar to how real estate is only a component of this equation. The best way to protect your portfolio against a fall in any of these asset classes is to diversify your investments among several asset classes.

Importance of diversifying real estate assets

1. Minimal Risk

Whatever level of risk you consider acceptable for real estate investing still necessitates taking a chance. Yet spreading out your risk is possible by diversifying your investments. Your danger of suffering a complete loss if one asset doesn’t perform well is lower if you spread your money across many markets, asset classes, and real estate assets.

2. Consistency

Each asset class will consistently perform poorly, but diversifying your whole portfolio increases your chances of achieving steady returns. Put another way, if one investment underperforms, another might compensate and perform well. Your cash flow is extremely smooth as a result of this. Even portfolio diversification, though, does not guarantee an advantageous return.

3. Stability

Real estate investments typically have substantially longer holding periods than other securities investments. But these long-term investments offer a feeling of security. You can be sure that your investments in various assets will generate returns for many years.

Conclusion

Diversification is the process of investing in many types of assets. It can increase your prospects for investment growth and assist you in defending your investment portfolio against underperforming assets. Allocating your assets, setting investment priorities, and investing across various asset classes are just a few ways to diversify your portfolio. Invest in multiple properties, particularly multi-family and REITs, to diversify your real estate portfolio.

April 2, 2024 0 comment

Telecom - Technology

PDF Online Tools: Changing a PDF File to a Word Document With PDFBear

by businessian April 2, 2024

written by businessian

PDF Online Tools

To all those seeking to transform PDF files to a Word document, PDFBear’s virtual PDF to Word conversion feature is the right approach. It could also be used to change PDF files to other types, such as DOCX. It’s own technological superiority for dealing with these types of PDF transformations would make the task simple and straightforward.

If you’d like to transform PDF documents to DOCX or DOC quickly, PDFBear is and will always be your best option. You could use its webpage virtual PDF to Word feature for a quick and painless switch. Below are some of the features which this online file converter will provide, aside from the ease of access.

The Best Choice To Convert PDF to Word

The internet-based PDF to Word converter from PDFBear is widely known to be among the best options for this kind of conversion. Solid Files and PDFBear have a long-standing relationship, so your file conversion tool should go smoothly. Besides that, PDFBear, a successful internet converter, allows everyone to use their tool for free.

There is no need to prepare any additional PDF file conversion fees or sign up for a paid subscription. This online PDF file converter allows you to convert a specific PDF to an MS Word file anytime at no charge at all. You will only need to drag a PDF file and drag it onto the PDFBear homepage, and PDFBear will take care of the rest.

How to Use the PDFBear File Converter

You won’t have to dig through a thick textbook to figure out how PDF conversion to Word is possible. As previously mentioned, PDFBear can handle the rest of any file conversion that you need. As a result, it employs a traditional four-step converting procedure. Whatever PDF you import into this online tool, even how large, will be transformed to Word in much the same way.

Once you’ve uploaded the PDF document you would like to transform, you’ll start that will be the first step of the four steps process. The PDF could also be dragged and dropped into the web page itself. After that, you will not have to tap or click any buttons because PDFBear will read and change the document from any PDF for you.

The third and more straightforward step in this file conversion online with PDFBear is possibly the most simple. You will now wait for PDFBear to complete the process. You may take a quick hot shower or a small drink of water when you’re on these steps. A freshly transformed Word file will be available for you to save and modify in a couple of seconds.

High-Level Performance

The ongoing collaboration with Solid-Files should be sufficient to ensure an excellent quality changed Word file. If you’re doing this kind of file conversion, their expertise has always been crucial. Solid-Framework has been one reason why PDFBear is a better option for this kind of file conversion task.

It would be best if you rest assured that the content from its initial PDF, such as information, design, and properties, will be accurately translated to Word. As a result, you may customize and perform other functions you intend to with the recently converted MS Word file. Without question, PDFBear will provide you with an excellent quality process that is both simple and free!

User-Friendly Online Tool

PDFBear provides an easy-to-use online PDF to Word converter. It takes very little energy and entry; however, the transformed result will always suit your needs. Therefore, this simple process will result in a perfectly converted MS Word document. Using PDFBear to convert PDF to Word digitally is extremely easy.

This could be attributed to the provider’s webpage user-friendly PDF to Word conversion feature. Therefore, anybody can use PDFBear to use the file converter in a few taps! With its simple steps, you don’t need any expertise to do this task since the whole procedure appears to be very simple and smooth.

PDFBear’s Compatibility

To transform PDF to Word online, anybody with a Mac, Windows, or Linux system software should do so. PDFBear only lets people use whatever internet browser compliant with operating systems they have been using to reach the official website. Any mobile, including Android or iOS, will also be compatible with this conversion.

Takeaway

The PDFBear official website allows everyone to use this online conversion feature anytime. This will make users benefit from using this tool-free comprehensive, reliable, and simple to use. This should deliver a high-quality result in a matter of seconds, making it among the most effective online PDF to Word converters currently available.

April 2, 2024 0 comment

Math

Trapezium and their properties – 2024

by businessian April 2, 2024

written by businessian

According to Euclidean geometry, trapezium is a quadrilateral which has one pair of opposite sides equal. The origin of the word trapezium was from the Greek word Trapeza meaning table. With the help of examples let us understand in details about trapezium and their features.

The definition of trapezium

In simple terms a trapezium is a two dimension quadrilateral. It seems it is developed from four straight lines which is having a pair of parallel opposite sides. The opposite sides are referred to as the base and the non- parallel sides would be the legs of a trapezium. The plane shape is closed which possess four sides along with four corners.

An example would throw more light on things. Let us consider a trapezium XYZW. WZ and XY is the base, with YZ and XW replicating the legs of a trapezium. The shapes of a trapezium is depicted among objects all around us.

Trapezium and its types

As mentioned below there are three different types of trapezium

Right trapezium
Scalene trapezium
Isosceles trapezium

Based on the measurement of angles or length of the arms classification of trapezium occurs.

Considering a trapezium ABCD it becomes easy to define the various trapezium types

In an isosceles trapezium the legs are of equal length as AD= BC
In a scalene trapezium neither of the sides or the angles would be equal
Right trapezium indicates that the angles would be in a pair

The properties of a trapezium

Each quadrilateral would be having their own set of properties that would make it identifiable and different from the rest. Such properties would be giving more geographical institutions about the space. Some of the properties of a trapezium are listed below

It is in the form of a 2D shape
The base of the trapezium is parallel to each other
Coming to the diagonals of a trapezium they would intersect each other
The adjacent angles of a trapezium shoot up to 180 degree
The sum of all the interior angles of a trapezium is 360 degrees

The area and perimeter of a trapezium

Let us example things with a trapezium possessing length of parallel sides, where b is the unit and the altitude is H. The area of a trapezium is arrived when you calculate an average of the bases and then you multiply the result to the altitude. An example of a trapezium is AB+DC/2 * AM (a+b)/2* h where CD and AB indicate the base and the altitude is AM. By this formula the area of trapezium is calculated

Coming to the perimeter of a trapezium it would be the sum of all the sides. Hence the perimeter of a trapezium ABCD= AB+ BC+ CD+ AD

Do you consider trapezium to be a quadrilateral?

The trapezium is a quadrilateral. There are four verticals, four sides and four angles. The sum of all the angles of a trapezium is 360 degrees.

Does the trapezium have right angles?

Yes the trapezium would be having a right angle. Any trapezium with a pair of right angles is known by the name of right trapezium.

Does the trapezium have parallel sides?

The trapezium is known to have a pair of parallel sides that are termed as the bases.

So if you are keen to know more about trapezium and its properties, the best learning platform would be Cuemath. They are an online live learning platform that address all your queries and provides timely solution. There are quality experts on board that makes the task considerably easy. You can log on to the website and find more information about them.

April 2, 2024 0 comment

Five SEO trends you should know for 2023

Telecom - Technology

Five SEO trends you should know for 2024

by businessian April 2, 2024

written by businessian

SEO trends for 2023

Search engine optimization (SEO) is an effective way to attract customers to your online platforms – if you use it correctly. SEO is continuously evolving, and keeping up with the latest updates can be challenging. It’s worth the effort, though: 70% to 80% of users exclusively focus on organic results and ignore paid ads. Additionally, about 28% of those searches result in a conversion, resulting in a purchase.

High SEO performance requires attention to many metrics, for example, traffic, backlinks, or social media. This guide provides you with information on some of the most relevant and timely search engine optimization trends for 2023. These trends will allow you to prepare your SEO strategy according to current needs. We present them to you:

Artificial intelligence will play a more significant role in SEO
Voice search will affect search queries
Mobile device compatibility will affect search rankings
Content that complies with Google’s EAT principle will rank higher
Long-form content would help improve SERPs

Learn more about the latest SEO trends and techniques

1. Artificial intelligence will play a more significant role in SEO

Artificial intelligence (AI) is changing the way people interact with content online. And Google’s artificial intelligence algorithm needs to be highlighted. Introduced a few years ago, the algorithm, called RankBrain, plays a vital role in Google’s ranking factors for search results (SERPs).

Greg Corrado, a senior scientist at Google who helped develop RankBrain, has highlighted the tool’s unique ability to learn: “The other signals, which are all based on discoveries and insights that people have had in searching for information, but there is no learning. ” This likely means RankBrain will only get better over time, making AI one of the top SEO trends to watch.

So the big question is, how do you optimize your SEO for RankBrain? While the search engine giant won’t share details, experts believe user experience cues are a primary and determining factor. To do this, you need to captivate and engage readers with useful and well-organized content. The on-page SEO checker tool can help you evaluate a page’s potential based on things like readability, backlinks, and more.

2. Voice search will affect search queries

Thanks to innovations like the Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has improved, it has also become more popular. The percentage of households that own a smart speaker by 2022 would be 55%.

To optimize your site for voice search, focus on your keywords. Identify longer phrases that people use in everyday conversation. Voice searches tend to work best with long words naturally. When people write, they tend to abbreviate. For example, a person might conduct a voice search: “What are the new SEO trends for 2023?” but would write: “new SEO trends for 2023”.

3. Mobile device compatibility will affect search rankings

In 2019, Google implemented the mobile-first index. It means that the search engine looks at the mobile version of a website first and considers it the “major” version rather than the desktop version. This change makes sense, given that almost 73% of Internet users will access the Internet solely through mobile devices in 2025. You can check the effectiveness of your mobile site with Google’s mobile optimization test. Then take a look at the “mobile usability” report on Google Search Console.

To make sure your page is user-friendly, Google must be able to crawl your URLs, so make sure you don’t have a “disallow directive.” Also, keep in mind that Googlebot will not load content that requires user interactions, such as clicking or scrolling on the screen. Also, you have to make sure Google can see the lazy-loaded content. Lastly, make sure to use the same meta robots tags on desktop and mobile sites.

4.Content that complies with Google’s EAT principle will rank higher

Google states once again that the quality of content is essential for success in ranking. But what does “quality” mean to Google? To do this, we consult the EAT principle: experience, authority, and reliability. These factors help determine if a web page has useful quality content. This principle is especially relevant in business niches that fall under the label “your money, your life” (YMYL), such as healthcare and finance.

There are a few ways to ensure quality content. First, create a profile of your ideal customer, which will allow you to understand the type of content that your customers value. Second, conduct search intent research to help you map out the consumer journey. Third, use this information to create content that conforms to the format your users prefer. For example, if you are targeting teenagers, the video format is probably preferable. If you are targeting a broader audience, the video may be less engaging.

Lastly, keep the EAT parameters in mind when creating your content. Back up your claims with statistics and real facts. Links to trusted sites, such as URLs in “.edu” and “.gov.” Having licensed sites linking to you is another way to show that you meet the EAT criteria.

5. Long-form content would help improve SERPs

According to our State of Content Marketing Report, long reads of 3,000+ words get three times more traffic and four times more shares. Also, they get 3.5 times more backlinks than articles with an average length of 901 to 1200 words. For your essential topics, start focusing on long-form content so you can rank higher. That said, your content must maintain quality (beware, short content also plays a vital role in your strategies). The goal is to provide users with quality information worth sharing.

April 2, 2024 0 comment

E-Commerce

Virtual and augmented reality, improvement for eCommerce

by businessian April 2, 2024

written by businessian

Virtual and Augmented Reality – 2016 was an excellent year for eCommerce. Once the quintessential physical retailer, Walmart announced plans to invest $ 2 billion in its online efforts.

Meanwhile, Amazon has eclipsed Walmart’s value, and consumer goods sales are up 42% from last year.

eCommerce and the possibilities of virtual and augmented reality

There is, however, a challenge: the issue of conversions, that is, getting explorers to become buyers.

Traditionally, eCommerce has averaged 2-4% conversion rates, very small compared to 20% to 40% for traditional retailers.

This discrepancy is multiple, but a large part has to do with the sensory limits of eCommerce. As consumers, we want to try or wear something before buying it. Not only see it but hold it, use it, and try it on.

These are steps in the buying process, a barrier that online retailers have always find difficult.

While some online retailers are approaching this challenge with traditional solutions.

Like sending samples and offering free returns., others are beginning to use new technologies that have emerged around the user experience, seeking to take advantage of them.

Cutting-edge multi-channel retailers are looking to virtual and augmented reality for tools to offer shoppers new forms of interaction, giving consumers an experience that not only replicates the physical store but even surpasses it.

Pioneers in virtual reality

Virtual reality (VR) has gotten a lot of attention this last year, for example, becoming very relevant at SXSW Interactive, with an entire section of the conference devoted to this technology.

And some powerful eCommerce are already announcing steps to adapt to VR, such as Alibaba, with the launch of GnomeLabs, a research arm dedicated to helping merchants better use virtual reality to sell products online.

Alibaba reports that it has already created VR views for hundreds of products with the long-term goal of offering consumers the option to shop within Fifth Avenue stores online.

Other players are already taking steps in that same direction.

For example, NARS makeup uses Facebook’s 360 videos to offer their customers a new interactive way to interact with 3D tutorials.

Facebook 360

Allows you to browse any 360 videos without unique viewers’ help. It could be the gateway to full virtual reality in the future.

Other powerful brands, such as Dior and Tommy Hilfiger, have been experimenting (at the moment, only in stores) with 3D viewers to offer a virtual 360-degree runway.

The video puts consumers in the front seat of fashion shows. It gives VIP access to brand lines in an almost real-life format.

There are ways VR lets consumers achieve a 3D experience that transcends the confines of increasingly boring 2D pages.

And while hardware access and adoption continues to be a challenge, inexpensive solutions like Google Cardboard may mean it is a matter of time before brands start experimenting with VR.

The critical point is that being an early adopter of VR marketing, you can take advantage.

As a 360-degree video could take up to 6 months to produce, from planning the script until its promotion online. So there is no time to lose if you want to use this technology.

April 2, 2024 0 comment

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